Associate Director, Strategy at Indie Consulting

About Us:

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond. We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

Role Overview:

Indie Consulting is seeking an Associate Director of Strategy to lead high-impact client work, mentor a growing team, and help shape the future of our strategy practice. This role sits at the intersection of brand strategy and digital transformation, with a focus on marketing technology, AI integration, and connecting insight to execution.

You will bring deep experience in brand and marketing strategy, fluency across creative and media execution, and a proven track record working with enterprise clients or leading strategy for large-scale initiatives. You’ll create and guide agile, business-aligned strategies across the marketing ecosystem while building trusted client relationships and ensuring excellence in delivery.

Key Responsibilities

Strategic Leadership & Client Impact: Lead strategy across brand, digital, and transformation initiatives, serving as a trusted advisor who turns complexity into clarity.

• Develop brand marketing plans, GTM strategies, and omnichannel frameworks that drive measurable growth.
• Guide clients through complex challenges with clear thinking, proactive problem-solving, and strategic rigor.
• Build and maintain trusted client partnerships by anticipating needs, offering insights, and consistently delivering value.
• Shape the long-term vision of Indie’s Strategy team by contributing to best practices, thought leadership, and client education.

Team Management & Collaboration: Lead and mentor a team of strategists, providing feedback, development opportunities, and clear direction.

• Oversee day-to-day project execution, ensuring alignment, timeliness, and quality across cross-functional teams.
• Partner closely with Creative, Activation, Social, and Influencer teams to bring strategies to life.
• Support performance reviews, resourcing, and team development to elevate the Strategy function.

Digital Fluency & AI Thought Leadership: Lead strategy workstreams across digital transformation, AI integration, martech optimization, and first-party data activation.

• Stay ahead of marketing technology trends and emerging tools to bring innovative solutions to clients.
• Guide clients through organizational change, helping them build internal capabilities and future-proof their marketing efforts.
• Serve as an internal expert on how AI and automation can support smarter strategy, faster execution, and better results.

Requirements

• 7-10 years of experience in strategy, consulting, or marketing leadership roles (preferably within a marketing agency or consultancy).
• Demonstrated success leading enterprise or high-growth clients through brand, digital, or marketing transformation.
• Strong understanding of digital marketing capabilities, platforms, and tools, including martech, AI, CRM, and media ecosystems.
• Experience leading marketing strategy that informs execution across creative campaigns, paid media, and channel activation.
• Proven ability to manage and develop talent, build team culture, and foster strategic thinking.
• Exceptional communication and storytelling skills, with the ability to simplify complexity and inspire action.
• Skilled at navigating ambiguity, prioritizing what matters, and making sound business-driven decisions.
• Client services mindset with strong listening, discernment, and relationship-building skills.
• Based in or willing to relocate to NYC or Raleigh, NC in a hybrid work environment.

Why Join Us:

• Lead and grow a talented strategy team making a real impact for top brands.
• Collaborate across creative, media, and activation to shape end-to-end client solutions.
• Collaborate with a talented and passionate team.
• Hybrid work environment with a focus on flexibility and work-life balance.

Reporting Relationship

Strategy Director

Education & Experience

Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Location

This role is based in New York, NY or Raleigh, NC with a hybrid schedule of three in-office days and two remote days each week.