Digital Marketing Specialist at VirtualVocations

A company is looking for a Digital Marketing Specialist to execute and analyze digital marketing strategies to enhance brand awareness and demand.Key ResponsibilitiesCollaborate with marketing teams to implement digital marketing plans that engage target audiencesDevelop and manage digital programs, including SEO/SEM, display ads, and events to generate leadsUtilize marketing automation tools to support lead generation and track campaign performanceRequired QualificationsBachelor's degree in Business, Digital Marketing, Information Technology, or related field3-5 years of experience in a B2B digital marketing role with a focus on marketing automation and website managementExperience with tools such as WordPress, Google Analytics, HubSpot, and SalesforceProven track record in managing paid search and display advertising programsCertification in Advanced Digital Media Marketing or Google Analytics is preferred