Digital Marketing Channels Manager at VirtualVocations

A company is looking for a Manager, Digital Marketing Channels who will lead digital marketing strategies and campaigns.Key ResponsibilitiesLead the strategy, execution, and optimization of digital marketing channels (SMS, Paid Media, and Email) for customer acquisition and retentionLaunch the SMS channel by identifying use cases, developing content strategies, and integrating data/technologyEstablish KPIs and metrics to monitor channel success, utilizing analytics for campaign performance and optimizationRequired QualificationsHigh School diploma or GED required; advanced degrees preferred5+ years of experience managing B2C and B2B multi-channel digital marketing programsMinimum 2 years' experience with Marketing Technology platforms such as Salesforce Marketing Cloud and Google AdsExperience in Finance/Banking-related positions preferredStrong analytical background in developing data-driven marketing campaigns and understanding channel operations