Director for Marketing and Communications at InsideHigherEd

GENERAL OBJECTIVES: 

The Director of Marketing and Communications works closely with the Senior Vice President to implement an integrated and comprehensive communication vision. The position will be responsible to manage University Marketing and Communications personnel and activities to produce a consistent brand identity and increase brand awareness. 

QUALIFICATIONS: 

• A cooperative attitude toward DBU’s goals and environment. 

• The ability to organize, manage, problem-solve, focus, and work well with others. 

• Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines. 

• Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment, as well as the ability to partner with others to guide projects to successful completion while staying within budget. 

• Excellent written, digital, and oral communication skills with the ability to translate organizational programs and services into engaging and accessible stories and other content for various audiences. 

• Expert knowledge of communications principles and techniques including knowledge of graphic and web design principles and the ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget. 

• Strong attention to detail and the ability to work in a fast-paced, lean organization. 

BASIC RESPONSIBILITIES: 

• Supervise University Advertising and Marketing 

• Supervise University Publications 

• Supervise University Branding and Logo Usage 

• Supervise University Photography 

• Supervise University Promotional Video Production 

• Supervise University Social Media 

• Supervise University Website 

• Supervise DBU Press Releases 

• Supervise DBU Report 

• Supervise all proofing on campus 

• Serve as primary contact with local media 

• Serve as primary contact with denominational media 

SPECIFIC DUTIES: 

Overarching 

• Direct daily operations of University Communications including web, social media, visual communications, and marketing teams by communicating a clear and compelling agenda for team members 

• Mentor and develop University Communication team members, promoting a culture of servant leadership, high performance, diversity, continuous improvement, accountability, and kindness. 

• Assist in the management of crisis communications 

• Assist the President and VP for Administration and Enrollment in implementing an integrated and comprehensive communications plan for the University and management of the University Communication division 

• Provide leadership, oversight, and technical direction for University communications to ensure all communications are clear, concise, and consistent with the University brand standards. 

• Implement strategies and promote consistency with the DBU brand in all external communications 

• Evaluate advertising opportunities and work with departments to determine the best advertising strategy for their needs. 

• Serve as point person for college guides and directories to ensure the most current information is published 

• Collaborate with enrollment, retention, and advancement areas to educate them on the University brand standards and align University Communication strategy with their needs 

• Ensure smooth implementation and ongoing effective use of technology solutions such as a project management system, digital asset manager, customer relations management system, marketing automation system, and analytics tools by University Communications’ staff and other key constituents. 

• Encourage and promote collaboration, visibility, and involvement of central communications team members with department leads and vice presidents  

• Regularly meet with departmental leads and assistant/associate vice presidents to ensure they feel respected and heard to leverage communication and marketing assets across the University 

• Works closely with the Marketing and Data Analyst to develop methodology and utilize tools to measure and monitor the effectiveness of University Communications’ initiatives 

• Perform other duties as assigned by the VP for Administration and Enrollment and President. 

Marketing 

• Set yearly agenda and goals for University media plan 

• Establish DBU branding and marketing strategies 

• Oversee advertising efforts among all areas of University enrollment 

• Oversee design, production and proofing of all areas of University enrollment 

• Oversee design, production and proofing of all DBU advertising 

• Serve as primary liaison between University enrollment areas and Marketing 

• Approve use of DBU trademark items for vendors 

• Proofread all publications  

• Measure lead and lag trends for all enrollment and advancement related campaigns and comm tracks 

• Troubleshoot and solve any problems that may arise within the university comm flow 

• Work closely with the content area of University Marketing and Communications to fulfill all social, photo, vide, print, and related creative services items 

• Help to strategize, plan, and manage all paid reach efforts of the University 

• Oversee and manage marketing CRM operations in coordination with other departments 

• Ensure brand representation and consistency in all communications executed by the various communications and marketing coordinators 

• Ensure consistency and effectiveness for all marketing related strategic plans 

• Meet consistently with key enrollment areas and advancement to ensure timely and strategic execution of all marketing communication needs 

• Consistently review communication campaign performance and make recommendations for improvements 

• Regularly review competitor and other higher education campaigns and anticipate the need of enrollment and advancement areas 

• Regularly review marketing campaigns within higher education and in industries outside of higher education 

Photography 

• Establish policies and priorities for all University photography 

• Supervise photography for major DBU events such as the DBU Leadership Gala, and the DBU-Oak Cliff Partnership Dinner 

• Work with President’s Office to cover any on- or off-campus photography needs 

• Work with the Women’s Auxiliary Board to ensure photography at each of their events 

• Work in coordination with the entire DBU campus on photography requests 

• Oversee various DBU photo shoots for the purposes of promoting the University (as needed) 

• Help coordinate photography of DBU Athletic events (as needed) 

Publications 

• Oversee design, production, proofing, and printing of all University publications 

• Establish and enforce design standards for all University publications 

• Set schedule for each University project and ensure they are accomplished in a timely manner 

• Proofread all publications 

Website 

• Oversee design, production, proofing, and publishing of DBU Website 

• Establish and enforce design standards for entire University web presence 

• Set schedule for each DBU web projects and ensure they are accomplished in a timely manner 

• Proofread all pages of the website 

Social Media 

• Oversee design, production, proofing, and publishing of DBU social media 

• Establish and enforce design standards for entire University social media presence 

• Enforce DBU social media policy 

Advancement 

• Oversee the promotional strategy and execution for DBU Giving Day 

• Oversee the promotional strategy and execution for DBU Homecoming 

• Oversee the promotional strategy and execution for DBU Annual Appeal 

• Ensure photo/video support for various Advancement events 

• Oversee all print and video assets for Advancement Events 

DBU Report 

• Plan, maintain, and coordinate printing of DBU Report 

• Write articles and captions for DBU Report (as needed) 

• Edit, Design, and Produce the DBU Report (as needed) 

• Take pictures/coordinate pictures for DBU Report (as needed) 

• Coordinate mailing of DBU Report with Advancement Office 

• Coordinate the planning and outlining of future DBU Reports 

• Confirm that the DBU Report listing has been updated 

Media Relations 

• Serve as coordinator of responses for DBU to local media 

• Plan, maintain, and coordinate schedule of DBU press releases 

• Write DBU press releases (as needed) 

• Send DBU press releases (as needed) 

• Maintain media relations contact listing 

• Search for coverage of DBU and other pertinent information in various news media 

• Read through Associated Baptist Press and Baptist Press and highlight pertinent information 

• Read through various other electronic news sources and blogs and highlight pertinent information 

Board of Trustees 

• Work with Media Services to show any multi-media items during trustee meetings 

• Coordinate trustee group photo every May Meeting 

• Coordinate trustee chair portrait each year 

• Ensure that prints of trustee group photo and chair photo framed and hung in Sadler Hall