Director of Performance Analytics at VirtualVocations

A company is looking for a Director, Performance Analytics to optimize marketing performance across multi-channel B2B programs.Key ResponsibilitiesServe as a senior client representative for performance analysis, providing measurement recommendations and troubleshooting as neededDevelop measurement frameworks aligned with campaign and business objectives in collaboration with Demand Strategy and Media teamsLead the interpretation of campaign performance data to identify insights and guide optimization strategiesQualifications8+ years of experience in marketing strategy, analytics, or performance measurement, preferably in an agency or B2B settingProven expertise in multi-channel marketing performance managementStrong knowledge of measurement frameworks, KPI development, and campaign optimizationExperience with data validation and reporting infrastructure in collaboration with technical teamsExperience managing teams and balancing project assignments