Executive Director of Content & Strategy at InsideHigherEd

William & Mary seeks a collaborative and innovative communications professional for the position of Executive Director of Content & Strategy. Overseeing the Content & Strategy Team, the Executive Director is responsible for university-wide public relations and communications planning, storytelling including the W&M News, social media strategy, internal communications, and content strategy.

As a member of the University Communications (UC) Leadership Team, the Executive Director reports to the Chief Communications Officer (CCO). The UC leadership team also includes the executive directors of media relations and web development and strategy. This position also works with the president and Cabinet, and partners closely with University Marketing, Government Relations colleagues and communications professionals across the university. The role operates within a highly matrixed environment, requiring collaboration and influence across academic, administrative, and external-facing units.

Full, updated position announcement:
https://nessearches.com/ex-dir-content-strategy-wm/

Compensation

Compensation for the position will be competitive and based on the skills and experience of the selected candidate and the agreed upon portfolio of responsibilities; the range identified for this role is $120,000-$150,000. This is a hybrid position based in Williamsburg, Virginia, which offers a flexible work environment. William & Mary also offers a competitive and comprehensive benefits package.

To Apply

NES, a higher education search firm specializing in enrollment, marketing, and communications searches, is assisting William & Mary with this search for an Executive Director of Content & Strategy. For more information, or to nominate someone for this position, contact Laura Robinson ([email protected]) or Liz Daly ([email protected]). All conversations will remain confidential unless otherwise stated and agreed. Interested candidates should submit a résumé and a letter of interest describing their unique qualifications for the role, as well as a relevant writing sample that demonstrates the ability to write clearly and effectively, and shows an understanding of complex messaging (provide context and intent for the piece). Candidates should also provide the names and contact information of at least five professional references. For confidentiality, references will not be contacted without permission. For best consideration, all application materials should be submitted electronically to [email protected] by January 5, 2026. The position is campus-based and the preferred start date is Winter, 2026.

William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.