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Law Firm Marketing Manager (Marketing Exp Req.) at Confidential
Confidential
Remote - New York, New York
Administration
Posted 0 days ago
Job Description
Marketing Manager - Client Marketing & Communications
Location: New York City
Key Responsibilities
Unify Marketing Communications & Brand
Establish and enforce brand guidelines across all client touchpoints
Integrate messaging across email campaigns (Mailchimp), digital advertising, and client materials
Audit and align all marketing assets to ensure consistent brand voice and visual identity
Own Marketing Operations
Manage integrated marketing calendar and campaign execution
Maintain and monitor accurate marketing metrics in Salesforce
Suggest and implement design with new media creatives in Canva, Photoshop or Video format
Execute email marketing campaigns via Mailchimp with A/B testing and segmentation
Oversee advertising across Spotify Ads Manager, Trade Desk, and self-serve platforms
Coordinate client events, filming media, and organizing media production
Drive Performance Through Analytics
Track KPIs across marketing channels and report on ROI
Remove underperforming campaigns based on metrics
Propose and test new marketing initiatives based on data insights
Manage marketing budget and optimize spend allocation
Cross-Functional Leadership
Partner with call center on client engagement strategies
Coordinate with creative teams and external agencies
Manage vendor relationships and negotiate contracts
Requirements
Must Have:
3-5 years marketing experience in professional services
Proven experience with Mailchimp, Salesforce, and programmatic advertising platforms
Strong analytical skills with ability to translate data into action
Bachelor's degree in Marketing, Communications, or related field
Excellent project management and communication skills
Preferred:
Legal or financial services marketing experience
Experience with Trade Desk and Spotify Ads Manager
Budget management track record
Marketing automation expertise
Job Type: Full-time
Pay: $65,000.00 - $90,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Health savings account
Paid time off
Retirement plan
Vision insurance
Experience:
Marketing: 3 years (Required)
Law firm : 1 year (Preferred)
Graphic design: 1 year (Preferred)
Ability to Commute:
New York, NY 10123 (Required)
Work Location: Hybrid remote in New York, NY 10123
Location: New York City
Key Responsibilities
Unify Marketing Communications & Brand
Establish and enforce brand guidelines across all client touchpoints
Integrate messaging across email campaigns (Mailchimp), digital advertising, and client materials
Audit and align all marketing assets to ensure consistent brand voice and visual identity
Own Marketing Operations
Manage integrated marketing calendar and campaign execution
Maintain and monitor accurate marketing metrics in Salesforce
Suggest and implement design with new media creatives in Canva, Photoshop or Video format
Execute email marketing campaigns via Mailchimp with A/B testing and segmentation
Oversee advertising across Spotify Ads Manager, Trade Desk, and self-serve platforms
Coordinate client events, filming media, and organizing media production
Drive Performance Through Analytics
Track KPIs across marketing channels and report on ROI
Remove underperforming campaigns based on metrics
Propose and test new marketing initiatives based on data insights
Manage marketing budget and optimize spend allocation
Cross-Functional Leadership
Partner with call center on client engagement strategies
Coordinate with creative teams and external agencies
Manage vendor relationships and negotiate contracts
Requirements
Must Have:
3-5 years marketing experience in professional services
Proven experience with Mailchimp, Salesforce, and programmatic advertising platforms
Strong analytical skills with ability to translate data into action
Bachelor's degree in Marketing, Communications, or related field
Excellent project management and communication skills
Preferred:
Legal or financial services marketing experience
Experience with Trade Desk and Spotify Ads Manager
Budget management track record
Marketing automation expertise
Job Type: Full-time
Pay: $65,000.00 - $90,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Health savings account
Paid time off
Retirement plan
Vision insurance
Experience:
Marketing: 3 years (Required)
Law firm : 1 year (Preferred)
Graphic design: 1 year (Preferred)
Ability to Commute:
New York, NY 10123 (Required)
Work Location: Hybrid remote in New York, NY 10123
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