Lifecycle Marketing Manager at VirtualVocations

A company is looking for a Lifecycle Marketing Manager responsible for strategy, execution, analytics, and reporting of marketing campaigns.Key ResponsibilitiesDevelop a deep understanding of the user journey for customers and utilize data insights to deliver resultsBuild and manage the quarterly roadmap for lifecycle marketing efforts focused on revenue retention and software engagementLead the strategy and execution of lifecycle marketing campaigns to meet business goals for customer acquisition and retentionRequired QualificationsBachelor's degree in Business, Marketing, or a quantitative/technical field4-6 years of experience in developing lifecycle programs using digital channels5+ years of experience working with enterprise-grade email service providersProven success in collaborating with cross-functional teams to achieve data-informed goalsExperience with data analysis and the ability to manage shifting priorities