Manager Paid Social at Leaf Home

About LeafHome

Meet Leaf Home. We turncomplex home improvement projects and endless to-dos intoachievements. With more than 50% of homeowners worried about thecost and effort of home maintenance, we deliver remarkable,end-to-end experiences — and get the job done right, at every step.Bringing innovative products, the best people, and the higheststandards to every project.

Trusted by more than1 million homeowners across the U.S. and Canada, we are America’slargest direct-to-consumer, full-service provider of branded homeservices and products. Our products, including the patentedLeafFilter gutter protection system, have earned numerous awardsand recognition from Good Housekeeping, Qualified Remodeler, Angi,Consumer Reports, This Old House, and other consumer reviewplatforms.

We are powered by extraordinarypeople. Our innovative products and reliable services are deliveredwith convenience, excellence, and quality through 250+ regionalsales and installation offices and comprehensive field supportoffices in New York and Hudson, Ohio. We’re proud to beconsistently named one of the fastest-growing private companies byInc. 5000 and recognized as a top employer nationally.

The benefits of working at Leaf Homeinclude: Industry-best compensation packages | Fullypaid health, dental, and vision insurance | 401(k) with companymatch | Paid time off, including paid parental leave |Individualized career development programs | On-demand lunchprogram | Childcare assistance | Free gym membership | Employeeassistance programs (legal, financial planning, and counseling) |Employee discount marketplace | Employee Resource Groups such asVetConnect, DEI Committee, and Women’s Committee.

Position Summary

The Manager of Paid Social isresponsible for managing paid social media performance marketingefforts across Leaf Home’s home improvement portfolio. This rolefocuses on developing, executing, and optimizing social mediacampaigns that drive high-quality customer leads and measurableresults. The Manager partners closely with analytics, projectmanagement, creative, communications, and website optimizationteams to support Leaf Home’s customer acquisition goals.

Essential Duties andResponsibilities

• Manage day-to-day paid social campaigns across multipleplatforms (Meta, Pinterest, TikTok, Nextdoor, X/Twitter, etc.),ensuring alignment with brand and performance goals.
• Partner with the Digital Acquisition leadership team toexecute social media strategies that support overall businessobjectives.
• Analyze campaign performance datato optimize spending, targeting, and creative assets for maximumefficiency.
• Collaborate cross-functionallywith analytics, creative, and web teams to enhance customerjourneys and conversion rates.
• Assist indeveloping forecasts, performance reporting, and insights to informmedia and creative strategies.
• Work withexternal platforms and publishers to maintain accountability forcampaign performance and next steps.
• Supportthe continuous evolution of social media tactics through testing,learning, and performance analysis.
• Partnerwith internal marketing teams to ensure cohesive execution ofmulti-channel media plans.

Required Education

• Bachelor’s degree or a combination ofeducation, training, and experience.

Required Years ofExperience

• 5+ yearsof experience managing paid social performance marketing campaignswith conversion-focused objectives.

AdditionalRequirements

• Strongunderstanding of social platform capabilities across display,video, and mobile.
• Familiarity with digitalmarketing tools, tracking, and measurement platforms.
• Experience managing budgets, pacing, and campaignoptimization.
• Ability to thrive in afast-paced, collaborative, and goal-driven environment.
• Strong analytical and problem-solving skills with theability to translate data into actionable insights.
• Excellent verbal and written communicationskills.
• Proficiency using Microsoft OfficeSuite.
• Must be legally authorized to work inthe country of employment without sponsorship for employment visastatus (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, orCertifications

• Googleplatform certifications such as Campaign Manager and GoogleAnalytics.
• Experience working in a large,multi-brand, or multi-vertical marketing organization.
• Knowledge of direct-to-consumer acquisitionmodels.

KeyCompetencies

• Managingtalent
• Adapting to & managingchange
• Strategic alignment and inspiringothers
• Communicating and buildingrelationships
• Business acumen andcross-functional knowledge
• Achievingresults

TravelRequirements

• Occasional overnight travel is required(1–10%).

Overtime/Additional HoursRequirements

• Additional and non-standard hours may be required(exempt).

PhysicalRequirements

Disclaimer

This job description is not meant to be an all-inclusivelist of duties, functions, and/or responsibilities of thisposition. Other related functions and responsibilities may beassigned as required to complete assignments or initiatives. LeafHome reserves the right to change, add, delete, or modify jobfunctions as necessary based on business necessity.

The company or employee has the right to terminateemployment at any time for any reason; employment is at will, tothe extent of federal, state, or local law. This job descriptiondoes not promise or guarantee continued employment with LeafHome.

Diversity and InclusionStatement

Leaf Home is committedto creating a diverse environment and is proud to be an equalopportunity employer. We strive to create an environment thatembraces differences and fosters inclusion.

Equal OpportunityStatement

Leaf Home will recruit,hire, train, and promote persons in all job titles without regardto race, color, ancestry, national origin, gender identity orexpression, sexual orientation, marital status, religion, age,results of genetic testing, veteran status, or physical/mentaldisability (except where the disability prevents the individualfrom being able to perform the essential functions of the job andcannot be reasonably accommodated in full compliance with thelaw).

Americans with DisabilitiesAct Statement and Contact

LeafHome is committed to honoring the spirit and requirements of theAmericans with Disabilities Act.

If you requirereasonable accommodation in completing this application,interviewing, completing any pre-employment testing, or otherwiseparticipating in the employee selection process, please direct yourinquiries to[email protected].