Position: Marketing and Media Data Analyst

Location:	2950 SW McClure Rd
	Topeka, KS

Job Id: 2465

# of Openings: 1

Position: Marketing and Media Data Analyst

Department: Media

Reporting to: VP of Media and Advertising

Location: Topeka, KS - Onsite

Overview:

At Advisors Excel, we believe great marketing isn't just creative-it's measurable, meaningful, and backed by insight. As our Marketing & Media Data Analyst, you'll be the bridge between numbers and narratives, transforming advertising and marketing data into powerful stories that guide strategy and growth.

In this role, you'll dive deep into media and marketing campaigns, building dashboards, uncovering patterns, and shaping the way we understand lead generation, campaign performance, and multi-channel impact. You'll collaborate with our Creative Media team and Data Initiatives team to ensure accuracy, innovation, and clarity in every report-helping our internal teams and financial advisor clients make smarter, data-driven decisions.

What you'll do:

Collect, analyze, and produce analytic reports on media and marketing campaign performance, ensuring accuracy and relevance across Media, Creative, Web, Buying, Radio, TV, Digital, and PR teams.
Gather and organize data from GoHighLevel, Google Analytics (GA4), Facebook Ads Manager, Five9, Strata, Comscore, internal spreadsheets, and more.
Build insightful dashboards (Power BI preferred) showing lead volume, appointment conversion, multi-channel impact, content/script efficacy, and marketing ROI.
Collaborate actively with Advisors Excel's Data Initiatives team to ensure consistent data practices and to co-develop Power BI dashboards and data solutions.
Work with department heads to uncover top-performing funnels, topics, and content, recommending strategy optimizations.
Support attribution efforts and communicate how leads and appointments flow across marketing channels.
Analyze broader impact of branding activities versus direct response efforts, including website traffic and search lift.
Document and improve SOPs for media and marketing data dashboards and processes.
Assist creative, media, and web teams in enhancing their data collection, reporting, and measurement practices, identifying opportunities for process improvement.
Support adoption and integration of GoHighLevel and other platforms as centralized data sources.
Provide unbiased, actionable insights to maximize campaign and advisor results.
Other duties as assigned.

Experience you'll bring:

Previous experience in data analytics, business intelligence, or marketing/media analytics role.
Strong understanding of marketing funnels, campaign attribution, media measurement, and multi-channel analysis.
Demonstrated ability to analyze and manipulate large datasets from multiple advertising/marketing systems.
Excellent communication skills and the ability to collaborate effectively both within the Creative/Media team and with the existing Data team.
Hands-on experience creating reports/dashboards using data visualization platforms (Power BI, Google Data Studio, etc.).
2-3 years' experience using Excel VBA and macros, Power BI, or other relevant data analysis tools (advanced level).
Experience with GoHighLevel or other marketing/lead management systems preferred.
Foundational knowledge of data preparation, validation, and merging disparate marketing datasets.
Experience with data operations and governance of data pipelines
Proficiency with Google Analytics (GA4), Facebook Ads Manager, Strata, Comscore, Five9, or similar platforms.
Ability to manage project-based work and meet stakeholder deadlines.

Bonus Points:

Bachelors degree in marketing, data analytics, data science, or a related field
Experience at a marketing agency, media company, or in a creative/advertising analytics role.
Familiarity with Salesforce, particularly linking media/leads to CRM outcomes.
Experience developing attribution models and measuring cross-channel campaign performance.
Experience with BI/data platforms (Tableau, SQL).
Experience facilitating adoption of data processes and tools across teams.
Advanced dashboard automation and process documentation skills.
Knowledge of Power Automate, Workfront, Snappy Kraken, RingCentral

What you'll get:

Amazing benefits including medical, dental, vision and 401k (with matching options)
Generous PTO package from your start date
Access to an on-site cafe, gym and primary care
Continuous personal and professional development opportunities
Recognition for hard work & exemplary performance
Employee sponsored events...and more!

Who We Are:

Advisors Excel is a fast paced, innovative company that seeks to service independent financial advisors in a multitude of areas within their business. From operational functions to sales and marketing, our end goal is to help continually grow advisors' businesses nationwide. We thrive on watching them succeed. Not only does AE want to see the success of our advisors, but also our employees. We have high expectations from them to continually move our business forward. We are on the hunt for positive people who thrive on hard work and in a collaborative team environment. If this sounds like you, then what are you waiting for? We want you to join our team!

Advisors Excel is an Equal Employment Opportunity Employer. Everyone is welcome here - as an inclusive workplace, our employees are always comfortable bringing their true selves to our offices daily.

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Marketing and Media Data Analyst at Advisors Excel

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