Marketing Associate (Annual Giving) at InsideHigherEd

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Job Title:Marketing Associate (Annual Giving)

Department:Advancement | Development Constituency Fundraising

Position Overview

Reporting to the Director, Stewardship & Constituent Engagement, the Marketing Associate oversees the management, development, and implementation of the College of Veterinary Medicine and Veterinary Health System Annual Giving Program and Annual Donor Journey to help build the College of Veterinary Medicine’s (CVM) alumni and grateful client donor pipeline. This role is responsible for the multi-channel annual giving program in collaboration with the Constituent Experiences Strategy team and provides support for the Advancement team whose emphasis is on major gift donations and alumni relations.

The Marketing Associate develops and implements targeted strategies that focus on annual giving donor renewal, acquisition and reacquisition, working with the college’s development and engagement team members to devise and execute plans that incorporate direct mail, digital, phone center and peer-to-peer outreach into annual giving campaigns; serves as the college’s liaison to the Constituent Experiences Strategy team within the Alumni Association; and works with the college’s communication team on the design of collateral material for annual giving, major gift and/or alumni engagement purposes. This position manages alumni, grateful client, prospect and suspect information, data requirements and analysis, and research that effectively support and direct not only the college’s annual giving efforts but also major gifts, donor and alumni/grateful client events. They develop reports that include departmental alumni/grateful client breakdowns, heat maps, prospect demographics and broader data analysis.

The Marketing Associate is expected to be a strong collaborator and team player, effectively and professionally communicate with college leaders, volunteers, alumni, grateful clients, and donors, and maintain a high level of confidentiality as it pertains to knowledge about our alumni and donor base. This role must be detail-oriented, able to interpret, present and use data to drive strategic decision making, be highly motivated, driven, and skilled in managing and organizing their work and time which will include occasional evening and weekend work. This position will be familiar with and able to utilize MS Office programs, become proficient in the use of both the University’s donor and CVM’s client databases, and be able to work in a fast-paced environment.

All members of Advancement are part of creating a culture that inspires an exceptionally multifaceted and talented team and are expected to exhibit The Ohio State University’s Shared Values. The Office of Advancement is committed to acting with kindness, respect, and integrity at all times and welcoming our colleagues’ ideas, voices, and perspectives, acknowledging that we are better together.

Duties and Responsibilities

65%

Manages and serves as the subject matter expert on the College of Veterinary Medicine's (CVM) multi-channel annual giving program to include the development of targeted strategies that focus on donor renewal, acquisition and reacquisition; partners with the Executive Director of Development and the Director, Stewardship & Constituent Engagement to set the vision for all annual fund efforts including cultivation and solicitation; Works with central’s Constituent Experiences Strategy team to devise and execute plans that incorporate direct mail, digital, phone center and peer-to-peer outreach into annual giving campaigns; Serves as the CVM's liaison to the Constituent Experiences Strategy team within the Alumni Association; Manages the solicitation calendar, annual giving donor relations activities, Grateful Client program, Day of Giving, , alumni class gift projects, Buckeye Funder projects, Pet Memorial Program, central renewal process and other special projects that support the ongoing engagement efforts of the college's alumni and grateful client annual giving donors; Responsible for managing alumni, grateful client, prospect and suspect information, data requirements and analysis, and research that effectively support and direct CVM's annual giving efforts; Collaborates with central annual giving and Advancement reporting colleagues to design and build new reporting tools; Works with CVM's communication team on the design of collateral material for annual giving, major gift and/or alumni/grateful client engagement purposes.

20%

Manages data, research and reporting requests from the CVM's Advancement team (Chief Advancement Officer, major gift development officers, donor experience and alumni relations) as well as requests from other college-level departments, units and centers that will assist with strategies and decisions related to travel, donor qualification and solicitation, and alumni and donor events; Reports will include departmental alumni/grateful client breakdowns, heat maps, prospect demographics and broader data analysis; Edits reports and documents for CVM Advancement team to determine and share viable donors for additional follow up by major gift development officers.

10%

Serves as a strategic thought partner in the planning of stewardship efforts in relation to annual gift appeals, helping to shape initiatives that celebrate donor impact and encourage continued support; Donor recognition and follow-up concepts will be executed by the donor experience team to enhance donor satisfaction and retention.

5% - Miscellaneous

Other duties as assigned.

Required Qualifications

• Bachelor's degree or an equivalent combination of education and experience

• 2 years of related experience in annual giving, student philanthropy/engagement, and/or direct fundraising, donor relations, or stewardship

Desired Qualifications (We’re committed to building a team that reflects a variety of skills and experiences and encourage you to apply even if your experience does not align perfectly)

• Demonstrated expertise with MS Word and Excel, especially the creation, maintenance, and distribution of user-friendly reports

• Experience working in an alumni/donor/customer database to include query tools, data quality control, problem solving and report generation

• Proven experience with the development of an annual giving strategy and marketing of the importance of philanthropic support

• Exhibited skills in driving programing to engage students

• Experience working with specific donor constituencies such as students, parents or young alumni

• Direct sales or face-to-face solicitation experience.

The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.

You Need to Know

Aside from the unparalleled benefits of working for The Ohio State University and working in the vibrant, smart, enjoyable, and growing city of Columbus, Ohio, this opportunity will provide exceptional rewards that arise from working for an institution doing worldwide life-changing teaching and research. Learn more here: https://hr.osu.edu/careers/.

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as a standby position.

Additional Information:

To learn more about the Office of Advancement, please visit advancement.osu.edu.

The budget for this position is up to $62,000. The offer for this position will be based on internal equity and the candidate's qualifications.

Function: Marketing and Communication

Sub-function: Marketing Strategy and Management

Career Band: Individual Contributor – Specialized

Career Level: S2

Location:Veterinary Medicine Academic (0136)

Position Type:Regular

Scheduled Hours:40

Shift:First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

The university is an equal opportunity employer, including veterans and disability.

As required by Ohio Revised Code section 3345.0216, Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.