Marketing Analyst at VirtualVocations

A company is looking for a Marketing Analyst to contribute to its marketing organization by transforming data into actionable insights.Key ResponsibilitiesDevelop and maintain self-service dashboards and reports using BI tools to provide actionable insights to Marketing stakeholdersSupport ad-hoc data requests by analyzing data to uncover trends and provide data-backed responsesCollaborate with stakeholders to define and refine Key Performance Indicators (KPIs) to measure the effectiveness of marketing initiativesRequired QualificationsBachelor's degree in a related quantitative field (e.g., Marketing Analytics, Business Administration, Data Science)2-3 years of experience supporting B2B Marketing teams in an analyst roleMinimum of 1 year performing BI analysis and reporting with tools such as Tableau or Power BIProficient in SQL for extracting and analyzing large datasets from cloud data warehousesExperience with marketing tech stack tools, including Salesforce and Marketo data structures