Marketing Specialist at Picarro

Role Summary:

Marketing Communication Specialist II is responsible for various marketing activities, including planning, coordinating, and executing social media posts and company events. This role involves handling internal logistics, managing event budgets, processing POs and invoices, engaging with stakeholders, and continuously improving processes.

You will:

• Adhere to the social media calendar and work with content and campaign owners to schedule social media posts.
• Build emails, email templates, landing pages, and forms.
• Implement website updates such as images, content, and layout adjustments.
• Maintain the marketing intranet site and ensure relevant and vital information is posted promptly.
• Maintain the e-commerce store to ensure all items have correct images and descriptions.
• Run various reports for marketing programs.
• Collaborate with internal and external stakeholders to understand event objectives and requirements.
• Develop and manage comprehensive event plans, including timelines, task lists, and resource allocation.
• Coordinate all aspects of event logistics, including vendor communications, setup, teardown, and submit POs and invoices.
• Maintain event memberships, partnerships, and associations.
• Develop and maintain partner communications.
• Communicate regularly with stakeholders to provide updates on event planning and execution.
• Capture metrics to measure the success of each event, such as attendee satisfaction, lead generation, and ROI.
• Analyze event data and create reports to assess performance and inform future event planning.

• Manage event budgets, ensuring all expenses are tracked and accounted for and each event stays on budget.
• Continuously assess and improve event planning and execution processes to enhance efficiency and effectiveness.

Must-have qualifications:

• Bachelor's degree in communications, marketing, or a related field.
• Must have 3 - 5 years of experience in Marketing Communications.
• Excellent organizational and project management skills.
• Strong attention to detail and ability to handle multiple tasks simultaneously.
• Ability to work under pressure and meet tight deadlines.
• Excellent communication and interpersonal skills.
• Strong problem-solving and negotiation skills.