Paid Marketing Manager at VirtualVocations

A company is looking for a Paid Marketing Manager to scale self-serve acquisition and lead paid media campaigns.Key ResponsibilitiesManage end-to-end execution and optimization of paid campaigns across various digital platformsLead creative testing and iteration to ensure campaigns reflect the brand's personalityOptimize the user journey from signup to product adoption, identifying friction points for improvementRequired Qualifications5 years of experience in paid marketing within the B2B or B2D SaaS spaceProven experience in running and scaling paid campaigns focused on user acquisition and lead generationAbility to optimize campaigns for real product adoption rather than vanity metricsExperience in audience segmentation and targeting across diverse global marketsFamiliarity with international marketing and adapting campaigns for various languages and cultures is a plus