Principal Offline Marketing Strategist at VirtualVocations

A company is looking for a Principal, Acquisition Marketing Offline/TV.Key ResponsibilitiesOwn the strategy, execution, and tracking of Linear TV and other offline marketing channelsTrack performance metrics and adjust strategies to meet target KPIsCollaborate with internal teams to drive channel performance and manage client partner relationshipsRequired QualificationsProven success in a high growth direct response B2C startup, preferably in Fintech or InsuretechDeep knowledge of Linear TV and experience with additional offline channels like OTT/CTV, Radio, and PodcastsMinimum of 5 years of direct response marketing experience, with 3+ years managing performance marketing campaignsAdvanced proficiency in MS Excel and experience with business intelligence tools like TableauExperience with adtech and data teams for prioritizing platform and measurement needs