[Remote] Marketing Operations Manager, Funnel Management at Figma Job

Note: The job is a remote job and is open to candidates in USA. Figma is a company on a mission to make design accessible to all, providing a platform that enables teams to collaborate effectively. They are seeking a Marketing Operations Manager to optimize systems and processes behind revenue-generating marketing campaigns, ensuring accurate lead management and seamless execution across various channels.

Responsibilities

• Oversee campaign operations across Events, Webinars, Conferences, Gated Content, and Paid Marketing, leveraging AI-driven automation to optimize setup efficiency, reduce manual work, and enable scalable execution.
• In partnership with Data Science, own the development and optimization of ML driven lead scoring models that predict buyer intent and ensure high-quality leads are prioritized for Sales.
• Partner with Marketing and Sales to build, refine, and scale automated AI messaging & personalized Outreach sequences that increase engagement and drive measurable pipeline impact.
• Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations.
• Drive strategic initiatives to continuously improve the marketing-to-sales handoff and enhance the scalability and efficiency of marketing operations.

Skills

• 7+ years of experience within marketing operations within a B2B software company.
• Experience applying AI technologies to streamline campaign creation, enhance personalization, and improve performance.
• Experience leveraging predictive ML lead scoring models to improve marketing-to-sales alignment and enhance pipeline efficiency.
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity.
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution.
• Exceptional analytical skills with the ability to distill complex data into actionable insights and deliver clear, strategic recommendations to executive stakeholders.
• A bias for action and comfort working in a fast-paced, evolving environment.
• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL.

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles
• An annual bonus plan for eligible non-sales roles

Company Overview

• Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.figma.com.

Company H1B Sponsorship

• Figma has a track record of offering H1B sponsorships, with 39 in 2025, 27 in 2024, 32 in 2023, 35 in 2022, 16 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.