Sales and Community Liaison at BrightSpring Health Services
Job Description
Sales and Community Liaison
| ID | 2025-177331 | Line of Business | Abilis Health Plan | Position Type | Full-Time |
Our Company
Abilis Health Plan
Overview
*Abilis Health Plan was formerly Signature Advantage*
Our Sales and Community Liaison is a relationship-driven field representative supporting growth, retention, and member satisfaction for Institutional Special Needs Plans (ISNP) and Institutional-Equivalent Special Needs Plans (IESNP). This role strengthens partnerships within long-term care and skilled nursing facilities by educating staff, supporting enrollment processes, planning events, and ensuring a consistent presence for current and prospective members.
Responsibilities
* Facility Engagement & Awareness o Develop strong relationships with facility staff (social services, activities, nursing). o Serve as the on-site expert for ISNP/IESNP plan awareness and engagement. o Plan and execute educational and social events to promote the plan. |
* Sales Support & Communication o Collaborate with assigned Account Executive to identify opportunities for membership growth. o Bridge communication between facility staff and Account Executive. o Assist with scheduling resident/family appointments and follow-ups. |
* Member Retention & Support o Conduct personalized visits with current plan members to provide benefit updates and 1:1 engagement. o Distribute educational materials and promote understanding of plan benefits. o Support satisfaction and retention initiatives throughout the member lifecycle. |
* Enrollment & Documentation o Support the timely submission and accuracy of enrollment documents. o Assist facility staff in understanding required forms and workflows. |
* Territory Management o Maintain a structured visit schedule across assigned facilities. o Identify and communicate facility-specific opportunities or concerns. |
* Event Planning o Organize and host on-site events independently or in collaboration with sales team. o Track attendance, distribute materials, and collect informal feedback. |
* Reporting & Documentation o Document visits, interactions, and outcomes in Salesforce or CRM system. o Provide regular reporting on member touchpoints, facility activity, and event outcomes. |
* Compliance & Brand Representation o Ensure adherence to CMS guidelines related to marketing and engagement. o Represent the plan professionally, maintaining consistent branding and message alignment. |
Qualifications
- 2-4 years of relevant experience in healthcare, long-term care, senior services, or outreach required
- Associate's degree in Healthcare Administration, Social Work, Public Health, Marketing, or Gerontology preferred
- Excellent interpersonal and communication skills.
- Self-starter with strong organizational abilities.
- Experience using CRM tools (Salesforce preferred) and Microsoft Office.
- Valid driver's license and reliable transportation for facility travel.
- Travel 75-100%
About our Line of Business
Additional Job Information
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