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Remote United States

Your Impact

We're looking for a product marketing professional who can blend creative storytelling with sharp strategic execution to help shape the future of Security Marketing. In today's digital-first world, product launches aren't just announcements-they're the moments that define innovation, capture market attention, and fuel business growth. This role is not only about crafting powerful strategies and narratives but also about driving them forward with rigor and operational excellence. You'll use data-driven insights to shape compelling stories, while ensuring flawless execution that turns vision into measurable impact.

You will work cross-functionally to: 1) define the launch payload and determine the optimal timing and forums to bring it to market, 2) craft compelling storylines and narratives that reflect a unified, company-wide perspective, 3) execute the launch strategy by ensuring all supporting content and assets are built and delivered, and 4) partner with the events team to align on event strategy and programming that fully supports the launch.

Strategic Responsibilities:

* including tier 1, industry, partner, and advisory events by influencing objectives, defining success metrics, securing the right presence and footprint to amplify our message, and driving alignment across the executive leadership team.
* Own and elevate event content strategy to spotlight launch themes and narratives that strengthen market perception
* Guiding event press releases to maximize visibility, media impact, and thought leadership.
* Leading the event blog strategy to ensure the right mix of voices and perspectives that extend our influence across audiences.
* Defining booth messaging that reinforces strategic value propositions and clearly differentiates us in the market.
* Driving the demo strategy-including selection, design, and staffing-to showcase innovation and create memorable customer experiences.
* Shaping speaking agendas and curating speakers to reinforce our leadership position and resonate with customer and industry priorities.

* by:
* Creating and scaling "Know Before You Go" (KBYG) enablement to equip staff with the narratives, payloads, and messaging required to drive consistency and confidence.
* Leading program management and quality control to ensure every content initiative is executed to the highest standard and delivers measurable business impact.

Minimum Qualifications
* 10+ years of experience in product and/or solution marketing, with a focus on storytelling, content development, and content strategy or editorial leadership-ideally within cybersecurity, enterprise technology, or B2B SaaS.
* Proven self-starter with a passion for strategic excellence, audience engagement, and a strong bias for action.
* Exceptional project execution skills with meticulous attention to detail and a proactive, risk-mitigation mindset.
* Proficiency with marketing automation (including Generative AI), strategic optimization tools (e.g., JIRA), and digital analytics platforms.
* Demonstrated success operating within large, matrixed organizations, with the ability to build consensus, influence stakeholders, and drive decision-making at scale.

Preferred
* MBA, preferably from a top tier university
* Foundational understanding of security concepts, including the following domains: network security, secure access, security analytics and response, and identity.
* Possesses an understanding of AI technologies and applications with a strong desire to stay updated on the latest advancements and trends.
* Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $196,000.00 to $247,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

$196,000.00 - $284,100.00

Non-Metro New York state & Washington state:

$174,000.00 - $252,100.00

* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.