Sr. Specialist Paid Social at Leaf Home

Meet Leaf Home, the leading provider oftechnology-driven home solutions that is on a mission to makehomeownership easy. With more than 50% of consumers worried aboutthe cost and effort of home maintenance, we focus on deliveringremarkable, end-to-end experiences. Trusted by more than 1 millionhomeowners across US and Canada, Leaf Home is America’s largestDirect to Consumer full-service provider of branded home servicesand products. Leaf Home and its products, including the patentedLeafFilter gutter protection system, have earned numerous awardsand recognition from Good Housekeeping, Qualified Remodeler, Angi,Consumer Reports, This Old House and other consumer reviewplatforms.

Powered by people, Leaf Home'sinnovative products and services are delivered with convenience,trust and quality via 200+ regional sales and installation officesalong with comprehensive field support offices in Las Vegas, NewYork and Hudson, Ohio. We believe we win together. Leaf Home hasbeen consistently named one of the fastest growing privatecompanies by Inc 5000 and recognized as a top employer nationally.Benefits of working at Leaf Home are wide-ranging andinclude:

Industry-best compensation packages |Fully paid health, dental, vision insurance | 401k with companymatch | Paid Time Off including paid parental leave |Individualized career development programs | On-demand lunchprogram | Childcare assistance | Free gym membership | Employeeassistance programs, including legal, financial planning, andcounseling | Employee discount marketplace | Employee ResourceGroups such as VetConnect, DEI Committee, Women’sCommittee

Apply today and together we willunlock millions of customers' dream homes and your dream career atLeaf Home.

PositionSummary: The Senior Digital Specialist, Paid Socialis responsible optimizing and implementing social advertisingefforts across Leaf Home’s multi-vertical home improvementportfolio. This individual is crucial to supporting the socialperformance marketing team to acquire new leads and customersthrough biddable media channels. You will accomplish this throughhands-on experience launching and analyzing an acquisition-centricsocial program that drives cost-effective customer leadgeneration.

Essential Duties andResponsibilities: 

· Leadthe build and execution of ad campaigns, audiences, creative acrossall the LH verticals within advertising platforms and advertisingmanagement tools. 

· Optimize campaigns,including ensuring budgets are pacing effectively and tactics arebeing optimized towards relevant objectives andKPIs. 

· Recommend bid, budget, targetingand optimization adjustments to reach assigned KPIs andmetrics. 

· Build ad campaigns, audiences,creative across all the LH verticals within advertising platformsand advertising management tools. 

·Partner with the Senior Manager to analyze data, interpret, andcommunicate insights from multiple sources to enhance pace andperformance. 

· Communicate weekly insightsto Digital Acquisition leadership. 

·Collaborate across internal teams including analytics and creativeto create holistic advertiser solutions that understand thecustomer journey. In addition, collaborate with platform partnersto continuously scope and research new tests insocial. 

· Contribute to strategic growthof account through generating insights andoperational/technology-driven efficiencies. 

· Manage partner communication and deliverables includingIOs, creative, billing and performance. · Learn and understand newplatforms, partners and integrations between LH’ CRM database andad technology and platforms. 

· Utilize BItools (Tableau) to analyze data, partnering with MarketingAnalytics team, to drive results and improve efficiency. · Performsother duties as assigned by supervisor.

Experience and MinimumQualifications: 

·Bachelor's Degree required · 3+ years of direct experience in paidsocial performance marketing campaigns 

·Expert understanding of advertising campaign setup in Facebook(Meta), search, or programmatic platforms 

· Expert-level experience setting up and managing displayadvertising and retargeting campaigns · Expert-level understandingand execution on real-time bid changes based on pacing andperformance 

· Ability to perform audienceresearch to develop new campaign ideas for PPC and contextualchannels 

· Expert Excel skills includingability to analyze data to understand trends 

· Experience using PowerBI, Tableau or other datavisualization tools to perform trend analysis 

· Intermediate understanding of advertising capabilitiesthrough other platforms such as Pinterest, Twitter,etc. 

· Ability to work both with a teamand/or individually to achieve goals, meet deadlines,etc. 

· Ability to juggle various workactivities and shift their attention from one task to another tomeet the demands of different stakeholders without “dropping theball” 

· Ability to thrive in a fast-paced,high-energy, team-oriented environment and have a “roll up yoursleeves” and “win every day” mentality 

·Hold oneself accountable and responsible while being self-driven inaccomplishing goals · Detail-oriented and can focus on task at handby finding the most efficient and effective pathway tocompletion 

· Excellent verbal and writtencommunication skills at all levels to communicate with internal andexternal stakeholders articulately 

·Ability to logically connect ideas, scrutinize and evaluatearguments, find inconsistencies and errors in work, solve complexproblems, and engage in reflection 

·Ability to provide timely and empathetic service through allcommunication channels keeping peer and customer needsfirst 

· Proficiency using Microsoft OfficeSuite (Outlook, Word, Excel, PowerPoint, Project, and/orAccess) 

· Must be legally authorized towork in country of employment without sponsorship for employmentvisa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities orCertifications: · Experience utilizing ad managementtools like Smartly.io preferred.

Travel Requirements: · Notravel required.

Overtime/Additional HoursRequirements: · Additional Hours May Be Required(Exempt Positions)

PhysicalRequirements: 

· NormalOffice Environment 

· Indoor work in aclimate-controlled environment. 

·Sedentary work. Exerting up to 10 pounds of force occasionallyand/or negligible amount of force frequently or constantly to lift,carry, push, pull or otherwise move objects, including the humanbody. Sedentary work involves sitting most of the time.

Diversity and InclusionStatement: Leaf Home is committed to creating adiverse environment and is proud to be an equal opportunityemployer. We strive to create an environment that embracesdifferences and fosters inclusion.

Equal Opportunity Statement:Leaf Home will recruit, hire, train, and promote persons in all jobtitles without regard to race, color, ancestry, national origin,gender identity or expression, sexual orientation, marital status,religion, age, results of genetic testing, veteran status, orphysical/mental disability (except where the disability preventsthe individual from being able to perform the essential functionsof the job and cannot be reasonably accommodated in full compliancewith the law).