Business Development Manager - GTM Programs

Who We are

Cisco ThousandEyes is a leading Digital Experience Assurance platform, empowering organizations to deliver flawless digital experiences across every network, even those they don't own. Leveraging AI and unparalleled network telemetry, ThousandEyes enables proactive detection, diagnosis, and remediation of issues before they impact users. Integrated across Cisco's full portfolio, ThousandEyes delivers critical assurance insights for its Networking, Security, Collaboration, and Observability solutions.

What You'll Do

As a Business Development Manager for GTM Programs, you will build and scale cross-functional programs that drive global sales impact, pipeline generation, and revenue realization for ThousandEyes.

You will work closely with ThousandEyes sellers, cross-architecture teams, and internal stakeholders to turn ideas into actionable campaigns that accelerate field adoption and align with OneCisco strategic priorities. This is a high-impact role with executive visibility, ideal for someone who thrives in a builder environment and has a strong understanding of sales, execution, and program scaling.

Key Responsibilities

• Lead GTM Campaigns: Spearhead and operationalize global and regional GTM initiatives to increase market visibility and generate qualified pipeline.
• Program Design & Execution: Build end-to-end sales activation programs that align with Cisco priorities and ThousandEyes-specific value propositions.
• Cross-Functional Alignment: Serve as a key liaison across sales, sales enablement, marketing, product, and SP&O teams to align messaging, delivery, and goals.
• Sales Adoption: Ensure field absorption of competitive plays, product launches, and enablement initiatives (e.g., Splunk, Mobile Endpoints, Competitive Takeouts).
• Campaign Scale: Replicate successful plays across regions and architectures; leverage data to identify opportunities for scale and improvement.
• Global Collaboration: Act as a connector between local and global teams to ensure unified execution of GTM priorities.
• Program Metrics: Track performance of campaigns and programs through data-driven KPIs; make actionable recommendations to optimize impact.
• Executive Visibility: Present insights and business cases to leadership; partner with enablement and sales architecture teams for broader amplification.

Required Qualifications

• Proven success in SaaS GTM roles, sales enablement, business development, or sales program management.
• Proven track record building GTM programs that drove measurable pipeline or revenue impact.
• Direct experience in sales or deep partnership with sales teams; familiarity with sales lifecycle, seller needs, and quota pressure.
• Skilled in scoping, launching, and scaling programs with measurable KPIs.
• Ability to understand big-picture business objectives and translate them into executable plans.
• Demonstrated success working with Marketing, Product, Sales, and Operations teams.
• Exceptional written and verbal communication skills with the ability to influence and inspire across levels.
• Proficiency in Salesforce, Excel/Sheets, and presentation tools (e.g., PowerPoint, Google Slides); experience with enablement or automation platforms is a plus.
• Occasional travel required for planning sessions, events, or internal alignment.

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $202,300.00 to $254,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

$222,800.00 - $322,800.00

Non-Metro New York state & Washington state:

$210,000.00 - $304,300.00

* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.