Video & Communications Specialist at South Carolina Realtors

Title of Position:
Video & Communications Specialist

Department:
Communications/Marketing

Supervisors Title: Sr. V.P. Communications & Director of Online Media

Start Date: January 5th, 2026

Nature of Position:The Video & Communications Specialist plays a key role in supporting the associations mission by developing and executing strategies that engage members, promote association initiatives, and enhance the REALTOR brand. This position is responsible for creating compelling content across multiple channels, including video, newsletters, social media, the association website, and other marketing platforms.

The ideal candidate is a creative storyteller with strong writing, design, and project management skills who can balance day-to-day communication needs with long-term strategic goals.

Key Responsibilities:

Content Creation & Messaging

• Ensure all messaging aligns with the associations voice, brand standards, and REALTOR values.
• Develop engaging copy for social media, events, and advocacy initiatives.
• Assist in writing, editing, and publishing content for video, newsletters, email campaigns, website updates, press releases, and marketing materials.

Digital & Social Media Management

• Manage and grow the associations social media presence across platforms (Facebook, Instagram, LinkedIn, etc.).
• Monitor engagement and analytics to optimize performance and reach.
• Support the development of digital campaigns to promote member programs, events, and services.

Video Production

• Plan, script, film, and edit videos for social media, events, training, and member outreach.
• Manage video production from concept to completion, including scheduling shoots, coordinating interviews, and editing footage.
• Assist with production of podcasts, live streams & webinars.
• Capture and produce live event video coverage, highlight reels, and promotional clips.
• Maintain video library and ensure all video content aligns with the associations brand and messaging.
  
  

Web Design & Management

• Update and maintain the associations website, ensuring content is accurate, timely, and user-friendly.
• Collaborate with staff to develop new web pages and digital resources to enhance member experience.
• Monitor website analytics and recommend improvements to usability and functionality.
• Ensure the website follows brand guidelines and accessibility standards.
• Provide basic tech support and troubleshooting for members experiencing website-related issues, coordinating with external vendors as needed.
  
  

Event & Program Support

• Assist in promoting and coordinating association events, conferences, and member outreach efforts.
• Create marketing materials and communications plans to increase event participation.
• Provide on-site support for key events, including live social media coverage.
  
  

Branding & Member Engagement

• Maintain brand consistency across all communications and marketing initiatives.
• Collaborate with team members to identify new ways to engage members and showcase the value of REALTOR membership.
• Gather member feedback to improve communication strategies and services.
  
  

Public Relations & Advocacy

• Assist with the creation and distribution of press releases and media kits.
• Support advocacy communications to keep members informed about legislative and industry updates.
• Build relationships with local media and community partners when appropriate.
  

Qualifications:

• Education: Bachelors degree in Communications, Mass Communications, Visual Communications, Marketing, Public Relations, Journalism, or related field (required).
• Experience: 23 years of experience in communications, marketing, or public relations (association or real estate industry experience preferred).
  
• Strong writing, editing, and storytelling skills with a keen eye for detail.
  Proficiency with social media platforms and digital marketing tools.
• Experience with Adobe Creative Suite.
• Knowledge of email marketing platforms (e.g., Constant Contact) and website CMS systems (e.g., WordPress).
• Excellent organizational and project management skills with the ability to manage multiple priorities and meet deadlines.
• Collaborative mindset and ability to work well with team members, leadership, and volunteers.
  
  

Additional Information:

• Occasional travel may be required for events, conferences, or meetings.
• Hybrid work environment