Marketing Manager – Demand Generation

Description

Cobalt is looking for a marketing manager to join the demand generation team. As a demand generation marketing manager, you will develop, execute, and measure regional marketing plans to create awareness, build and accelerate regional sales pipeline, and engage with prospects and customers in North America and EMEA (specifically in the UKI regions). You will leverage your experience to deliver pipeline-impacting campaigns, account-based marketing, support events, and channel partner programs. With tight alignment with regional sales, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions for new business and expansion pipeline. You are accountable, fearless in taking ownership, and, most importantly, ready to test and innovate your programs across the customer journey. You enjoy building personal relationships with sales reps and customers in your region and see yourself as an advocate to promote their successes.

What You'll Do

• Develop and execute integrated marketing plans closely with demand gen and sales, aligned to company growth objectives and new customer acquisition.
• Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, retargeting, and content syndication that generates a consistent flow of marketing qualified leads.
• Be accountable for regional demand generation goals (MQLs, PQOs, SQOs) and lead flow to ensure lead volume and funnel efficiencies are optimized and aligned with pipeline goals.
• Develop conversion optimization strategies to drive pre-qual apps into sales qual apps and closed-won.
• Own the content for campaigns, including reports, eBooks, white papers, infographics, promotional offers, and more.
• Leverage account-based marketing and selling tactics as an efficient way to drive demand.
• Develop programs to nurture leads and deliver them to the sales/lead development team.
• Own enablement of the sales development representatives for your regional campaigns and track lead follow-up for leads in your region
• Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions
• Work closely with Product Marketing to identify additional assets and content required for effective local demand-generation programs to support the buyer's journey.
• Monitor regional marketing plan metrics; incorporate learnings into programs.

You Have

• A minimum of 8 years of marketing experience with a focus on demand generation or regional marketing, ideally within a B2B technology or cybersecurity environment
• Experience planning and executing field marketing strategies and events
• Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement
• Deep understanding of the demand waterfall and conversion optimization strategies
• Strong sense of accountability and ownership, an ability to manage your programs and communicate your results back to the organization
• Strong cross-functional team/project management, interpersonal, and influencing skills
• Strong analytical skills and the ability to interpret data to derive actionable insights that drive campaign optimization and improve lead-generation outcomes
• Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content
• Excellent organizational skills, demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience utilizing Salesforce, 6sense, and other CRM/automation tools required
• Proficiency in HubSpot and Asana is required

Why You Should Join Us

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry 
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU) 
• Benefit from medical, dental, vision, and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for:
  • Wellness
  • Work-from-home equipment & wifi
  • Learning & development
• Make the most of our flexible, generous paid time off and paid leave.

Pay Range Disclosure (For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($109,000 - $137,000) per year + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.  The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.