Brand Guidelines
Welcome to the Henry Hire Brand Guidelines. This document provides comprehensive guidance on using our brand assets correctly and consistently across all touchpoints. By following these guidelines, you help strengthen our brand identity and ensure a cohesive experience for everyone interacting with Henry Hire.
Brand Foundation
Our Mission
Henry Hire exists to democratize career development. We're building a world where your next career move isn't hidden behind paywalls or gatekeepers.
By combining human insight with practical tools, we're creating visible pathways for everyone—whether you're seeking employment, building a gig career, or taking the leap into entrepreneurship.
Brand Promise
Henry Hire connects people with clear pathways to better opportunities, regardless of where they start.
We do this by providing:
- Human-verified job opportunities with no scams or wasted time
- Visual career mapping that shows actual pathways to advancement
- Free tools that would typically be behind paywalls
Brand Personality
The Henry Hire brand is:
- Human-Centered: We put people first in everything we do
- Honest: We're transparent about challenges and opportunities
- Empowering: We equip people with knowledge and tools
- Accessible: We're approachable and jargon-free
- Forward-Looking: We help people navigate changing work landscapes
Logo
Our logo is the primary visual identifier for Henry Hire. It symbolizes our mission to connect people with clear career pathways and opportunities.
Logo Versions
The Henry Hire logo consists of two primary versions:
This is our full logo for most applications. It includes our symbol and wordmark together.
In space-constrained environments or when the brand is already well understood, the symbol alone can be used.
Clear Space
Always maintain adequate clear space around our logo to ensure its visibility and impact. The minimum clear space is equal to the height of the letter 'H' in the wordmark.
The logo should never appear crowded or compromised by other visual elements.
Logo Usage Guidelines
Color Palette
Our color palette is designed to be vibrant, accessible, and representative of our brand's mission to democratize career development.
Color Usage
Primary Applications
- Primary Blue: Main buttons, navigation, branding elements
- Secondary Mint: Success states, highlights, progress
- Accent Pink: Notifications, alerts, calls to action
- Dark: Text, backgrounds requiring depth
- Light: Backgrounds, text on dark backgrounds
Color Accessibility
When using our colors, ensure proper contrast for accessibility:
- Blue text should only be used on white/light backgrounds
- White text works best on Primary Blue, Dark, or Accent Pink
- Dark text should be used on Secondary Mint backgrounds
All color combinations should meet WCAG 2.1 AA standards at minimum.
Typography
Our typography system uses two complementary typefaces to create clear hierarchy and communicate our approachable yet professional personality.
Montserrat is our primary heading typeface. Its geometric character and modern feel communicate clarity and professionalism while remaining friendly and approachable.
Used for: All headings, titles, and key interface elements.
Space Grotesk is our body typeface. This modern sans-serif combines excellent readability with subtle character, making our content approachable and easy to scan.
Used for: Body text, UI elements, labels, and descriptions.
Voice & Tone
The way we communicate is as important as what we say. Our voice is consistent, while our tone adapts to the context and audience.
We speak with empathy and understanding. We acknowledge challenges while focusing on solutions.
We're transparent about challenges and opportunities. We don't sugarcoat difficult realities.
We equip people with knowledge and tools. We encourage action and progress.
We avoid jargon and speak clearly. Complex concepts are explained in simple terms.
Voice Examples
"We've created visual pathways showing how your existing skills connect to new opportunities—even in industries you might not have considered."
"Our proprietary algorithm has analyzed industry-standard competency frameworks to establish optimal transition vectors for career pivots."
"The job market is tough right now, especially in tech. Let's look at how you can highlight your transferable skills and explore growing sectors like healthcare tech."
"Don't worry! With our amazing platform, you'll land your dream job in no time! We make job hunting super easy and fun!"
Legal Guidelines
The Henry Hire name, logo, and associated brand elements are valuable assets and proprietary trademarks of Henry Hire. These guidelines explain how to properly use our trademarks in various contexts.
- Always use "Henry Hire" as an adjective, not a noun, followed by a generic term (e.g., "the Henry Hire platform" or "Henry Hire tools")
- Use the trademark symbol ™ with the first or most prominent use of the Henry Hire name in any materials
- Never alter the spelling, add hyphens, or combine with other words
- Use proper capitalization: "Henry Hire" (both words capitalized)
Prior written permission is required for:
- Use of the Henry Hire logo or brand elements in advertising, promotional materials, or products
- Use of Henry Hire trademarks in publication titles, domain names, or business names
- Modification of any Henry Hire brand assets for any purpose
The following uses of Henry Hire trademarks are strictly prohibited:
- Use that creates a false association between a third party and Henry Hire
- Use that implies endorsement by Henry Hire without explicit permission
- Use in a disparaging, defamatory, or misleading manner
- Use that violates applicable law
- Use on merchandise or products without a formal license agreement
Media organizations may use the Henry Hire name and logo for informational, editorial, and news reporting purposes without prior permission, provided:
- The use is truthful and non-misleading
- The trademarks are properly displayed according to these guidelines
- The use does not imply sponsorship or endorsement by Henry Hire
Please include the following notice when using Henry Hire trademarks:
"Henry Hire and the Henry Hire logo are trademarks of Henry Hire."
For questions regarding trademark usage or to request permission, please contact press@henryhire.com.