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TransPerfect

Sr. Digital Account Manager (Milwaukee) at TransPerfect

TransPerfect Milwaukee, WI

Job Description

OVERVIEWThe Senior Digital Account Manager plays a critical role in driving client retention and account growth through exceptional service delivery, proactive communication, and sound strategic guidance. The role is responsible for managing for managing core and most highly-visible digital marketing client relationships and crafting strategic execution across Search Engine Marketing, Search Engine Optimization, digital content creation, and Social and emerging media. The Senior Digital Account Manager has a strong working knowledge of multiple digital marketing channels and demonstrated experience in building and executing international digital programs. They are strategic, data-driven, and client-focused, with the ability to translate complex digital marketing concepts into actionable insights for both clients and colleagues.DESCRIPTIONOversee development and execution of digital strategy in collaboration with Production for an assigned set of clientsLead onboarding client relationships for digital marketing servicesAssist sales teams with scoping for proposals and new opportunities as relevantConduct recurring client Quarterly Business Reviews (QBRs), status calls and updates and managing next steps with stakeholder teamsAssist in developing case studies and presentations to support marketing and sales effortsSupport team development as a mentor to peers and junior talent on the global Digital Marketing Team. Create client facing documents including but not limited to proposals, Quarterly Business Reviews, and deliverables as required for client(s) and account(s) successBrief and oversee execution of multiregional strategies by our global digital production teams, acting as liaison with client stakeholders and agency partnersSupport Production teams with quality assurance reviews of deliverables to ensure adherence to strategy and brief and guarantee optimal content/campaign performanceProactively identify and track opportunities to grow assigned accounts, upselling additional digital marketing services to existing clients with support of manager(s)Manage budgets and account health aligned to company metrics in collaboration with Production teams.Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clientsComplete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisorREQUIRED SKILLSExperience managing a book of business with financial targets, and budgeting marketing/media plansSuperior written and spoken communication skills in EnglishIndependent, self-motivated, results-oriented and dynamic with careful attention to detailExceptional problem solving and critical thinking skillsAbility to work effectively under pressure to meet tight deadlines and challenging goalsStrong accounting, financial tracking of client budgetsDemonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of serviceWillingness to travel to offsite client or sales meetingsProficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)Confident coordinating internal teams, comfortable giving feedback and having difficult conversations with colleagues as relates to continued business improvement and achieving client goalsConfident leading client and internal meetings and presentations (ability to own the room)Familiarity with best digital marketing practices, and continued evolutions in in Search Marketing, Content Marketing, Social Media Marketing and other digital marketing areas as relevantComfort with assigning and explaining complex project tasks to team members, clients and vendors across regions and continentsConfident with data analysis, and proven ability to use data to make strategic recommendations to clientsStrong client negotiation skillsREQUIRED EXPERIENCE AND QUALIFICATIONSMinimum Bachelors degree or its equivalent in marketing, communications, journalism or other related 6 + years of experience in a digital marketing agency setting with experience in Performance Marketing and/or Integrated Digital StrategyProven experience managing team members and/or managing project workflow among internal teams or departmentsProven experience leading Enterprise level clientsProven experience leading client-facing teams in international digital marketing and advertisingClient-facing experience in account management, project management and/or business development in the digital marketing industryStrong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)Experience auditing websites, ecommerce market places or social media profiles to determine the best strategic approach to improve performanceDESIRED SKILLS AND EXPERIENCEKnowledge of a second languageExperience managing teams of Account Managers or lowerExperience setting and managing to account health and growth targetsPrior experience running global projects with variable workloads and new business challenges

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