AI Consulting lead at Purple Drive

AI Consulting lead (Direct Applicants Only) Must Have Technical/Functional Skills Technical Expertise: Proficiency in AI/ML frameworks (TensorFlow PyTorch) Generative AI models and NLP techniques Adobe suite of products Hands-on experience with cloud AI services (AWS Azure AI Google Cloud AI) and tools like GitHub Copilot. Strong programming skills in Python and familiarity with APIs for integration. Domain Knowledge: Understanding of digital experience platforms marketing technology stacks (Adobe Sitecore Salesforce etc.) and data ecosystems. Exposure to personalization engines recommendation systems and conversational AI. Roles & Responsibilities The AI Specialist will be a key contributor in TCS Interactives DX Practice focusing on designing developing and deploying AI-driven solutions that enhance customer experience marketing technology and digital transformation initiatives. This role demands strong technical expertise in AI/ML and Generative AI combined with a deep understanding of digital experience platforms and enterprise ecosystems. Solution Development: Design and implement AI-powered solutions for personalization automation and customer engagement across marketing commerce and service channels. Develop and optimize machine learning models for predictive analytics recommendation engines and conversational AI. Innovation & Experimentation: Drive PoC and MVP-led experimentation for AI use cases in DX leveraging frameworks Collaborate with design studios and engineering teams for rapid prototyping and creative AI engineering. Integration & Deployment: Integrate AI capabilities with enterprise platforms such as Adobe Experience Cloud AEM CDP and marketing automation tools. Ensure compliance with Responsible AI frameworks geo-specific regulations and data privacy standards. Collaboration & Advisory: Work closely with DX Advisors Experience Designers and Martech SMEs to align AI solutions with client objectives. Participate in client workshops and strategic discussions to position AI capabilities effectively. Generic Managerial Skills If any Strong analytical and problem-solving abilities. Excellent communication and stakeholder management skills. Ability to work independently and in cross-functional teams. Key Skills Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture Employment Type : Full Time Experience: years Vacancy: 1