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AllTrails - Director of Product at Road Race Management, Inc.

Road Race Management, Inc. No longer available

Job Description

AllTrails is the world's most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!

This is a U.S.-based remote position. San Francisco Bay Area employees are highly encouraged to come into the office one day a week.

Director of Product

AllTrails is looking for a Director of Product to help drive momentum and impact through product development. Reporting directly to the CPO, you will be the second most senior product leader at the company. This hands on role will partner closely with product managers, designers, researchers, engineers, marketers, and the C suite to uncover new ways of scaling AllTrails through product driven growth.

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!

What You'll Be Doing:
  • Building, coaching, and growing a world class product team
  • Developing product strategy based on your intuition and experience, market research, customer feedback, business needs, and in close collaboration with Engineering, Design, Data Science, and Product Marketing
  • Being a voice of our users and empathizing with their needs
  • Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
  • Driving the product planning process, develop product roadmaps, and build alignment cross functionally and with the executive team
  • Ensuring on time, high quality delivery of our product roadmap
  • Helping continuously improve the product development process in partnership with key stakeholders
  • Striving to clarify and simplify our product narrative in partnership with Product Marketing
  • Communicating and maintaining the vision, strategy, and roadmap for AllTrails' current and future products
Requirements:
  • 10+ years of experience building high quality consumer facing products people love
  • 5+ years of experience building and leading world class Product Management teams
  • An exceptional people manager who finds joy in building, coaching, and mentoring your team
  • Ability to drive execution in a fast paced entrepreneurial environment with a bias for action
  • Eye for design and ability to effectively collaborate with our world class design team
  • Expert communication skills, including the ability to persuade and inspire
  • Strong quantitative, analytical, and problem solving skills
  • Detail oriented and hands on approach
  • Cross functional team player with a track record of building positive relationships, and influencing without authority
  • Humility, empathy and open mindedness
  • Passion for the outdoors
What We Offer:
  • A competitive and equitable compensation plan. This is a full time, salaried position that includes equity.
  • Physical & mental well being including health, dental and vision benefits
  • Trail Days: No meetings first Friday of each month to go test the app and explore new trails!
  • Unlimited PTO
  • Flexible parental leave
  • Annual continuing education stipend
  • Discounts on subscriptions and merchandise for you and your friends & family
  • An authentic investment in you as a human being and your career as a professional

$220,000 - $270,000 a year

This range represents a good faith estimate of a successful candidate's starting salary which is determined based on a variety of factors such as skills, experience, training and credentials, as well as other business purposes or needs. It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.

Nature celebrates you just the way you are and so do we! At AllTrails we're passionate about nurturing an inclusive workplace that values diversity. It's no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We're focused on creating an environment where everyone can do their best work and thrive.

AllTrails participates in the E-Verify program for all remote locations.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Typical senior pay: $131k for Producers and Directors nationally

National salary averages
Expected senior-level
$131k
Entry
Mid
Senior
Expected
$43k Market range (10th-90th percentile) $199k

Top performers earn significantly more—skill and negotiation matter.

Senior roles pay 119% more than entry—experience is well rewarded.

Strong candidate leverage

Pay is responsive to skills and negotiation. Position yourself as a specialist.

Hiring leverage
Balanced
Wage leverage
Strong
Mobility
Good mobility

Who this leverage applies to

Stronger for: Specialists with niche skills
Weaker for: Generalists

Where to negotiate

Base salary
Sign-on bonus
Title / level
Remote flexibility
Scope & responsibility
Start date / PTO

Likely Possible Unlikely

Watch out for

Wide pay variance: Compensation depends heavily on employer and specialization.

Use competing offers and timing to your advantage.

Does this path compound?

Job Growth →
High churn
Growth, flat pay
🚀 Compound
Growth + pay upside
⚠️ Plateau
Limited growth
Specialize
Experts earn more
Pay Upside →
Expertise pays off

Limited new roles, but specialists earn significantly more.

+5%
10yr growth
A bachelor's degree is typically expected.
Typical: Bachelor's degree

Openings come from turnover, not new growth. Differentiate to advance.

Labor data: BLS 2024