Associate Brand Manager Pediatric Nutrition Consumer Content at Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 114000 colleagues serve people in more than 160 countries. JOB DESCRIPTION:Associate Brand Manager Pediatric Nutrition Consumer ContentWorking at AbbottAt Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.The OpportunityThis Associate Brand Manager position works out of our Columbus Oh location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure and Glucerna to help them get the nutrients they need to live their healthiest lives.If you have a passion for social media and unlocking growth for category-leading brands the role of Associate Brand Manager Pediatric Nutrition Consumer Content is for you. This position is part of the Pediatric Marketing team focusing on social media and content. You will develop and implement innovative social media strategies lead content creation and management and work closely with brand cross-functional and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy monitor and analyze performance metrics in real-time across multiple channels and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team helping to propose new innovative approaches that push us to think differently.What Youll Work On Develop and implement social content strategies for leading brandsPlanning launching and managing social media campaigns ensuring the brand maintains a consistent online presence.Integrate social/content into media planning and IAT operations providing optimization recommendationsOptimize social programs through measurement and analysis to support brand objectives adjusting as neededDevelop and adjust messaging and content pillarsTrack and analyze data to develop insights-driven recommendations that improve content performanceLead reporting and updates for leadership teamDevelop framework for additional brand expansionRecommend and conduct A/B testing with social messaging imagery audience groups and social listening toolsCreate and maintain a reporting system to deliver insights on content performance to key stakeholdersInterface with various teams including marketing public relations regulatory nutrition science and insights/analyticsUnderstand social media targets to effectively engage strategic audiencesDemonstrate a strong interest in and understanding of social and digital metrics and trendsEnsure content aligns with the brands voice and styleConducting research on competitors and audience preferences.Identifying opportunities to increase brand exposure and engagementCollaborating with other teams such as marketing and sales to integrate social media efforts into the overall business strategy.Identifying and forming partnerships with influencers and other brands to expand reach and credibilityQualifications Bachelors degree in marketing communications advertising and related fields2 years of experience in digital marketingIn-depth knowledge of social media and digital marketingPassion for emerging social platforms and digital trendsExcellent verbal and written communications skills and copywriting experienceExperience working with agency insights and analytics partnersKnowledge and hands-on experience with both organic and paid social media content on key platformsStrong time management organizational skills and attention to detailLearn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.Connect with us at on LinkedIn at and on Facebook at The base pay for this position is $75300.00 $150700.00In specific locations the pay range may vary from the range posted. JOB FAMILY:Product Management DIVISION:ANPD Nutrition Products LOCATION:United States > Columbus : RP02 ADDITIONAL LOCATIONS: WORK SHIFT:Standard TRAVEL:Yes 5 % of the Time MEDICAL SURVEILLANCE:No SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: EEO is the Law link - Espanol: Experience:Manager Key Skills Customer Service,Brand Management,Communication,ABAP,Bpel Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 75300 - 150700