Associate, Digital Campaign Marketing at Informa Group Plc.

The Digital Marketing Associate role is a dynamic opportunity within Informa TechTargets centralized Campaign Marketing Strategy and Execution division responsible for overseeing all aspects of inbound and outbound marketing campaigns for the Technology Markets. The qualified candidate will have experience with email marketing lead generation tracking and analysis and will have strong writing skills an acute attention to detail and be deadline oriented. Additionally the candidate will need to have an understanding of marketing fundamentals such as segmentation A/B testing data analysis web analysis and marketing automation.Campaign Marketing (75%)Execute and oversee successful marketing campaigns to meet webcast content syndication and survey goalsManage all aspects of outbound email marketing campaigns including copywriting designing HTML setting deployment strategies developing QA process and trackingContribute to inbound social media marketing on brand Twitter and LinkedIn pagesCollaborate with sales editorial and project management daily to ensure campaigns run optimallyUtilize measurement and analytics to deliver against expected business results and key performance targetsAnalyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programsReporting (20%)Maintain tracking reports for all executed campaignsWork within our Project Management Platform to record campaign efforts hours program specifics and completionOther (5%)Participates in Informa-led communities and team building groupsQualifications : Education:B.A. - Marketing English Communications Public Relations Business Administration or similar areas of concentrationsPreferred Experience:Understanding of the B2B marketing environment is a PLUSExcellent writing and communication skills (copywriting and creative writing is at least 50% of this job)HTML experience or familiarityStrong proficiency with MS Office products (Word Excel PowerPoint Teams) familiarity with Eloqua or similar CRM helpfulSome familiarity with A/B Testing conceptsExperience or familiarity with email marketing from set up through deploymentKnowledge of social media platforms including LinkedIn Facebook Twitter for marketing outreach purposesHighly organized strong attention to detail with the ability to work in a deadline-oriented environmentAbility to work independently coordinate multiple priorities and meet multiple deadlines and high volume with a proactive approachProven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork innovation and excellenceA team player with a can-do attitude who is eager to learn and grow within the Informa familyAdditional Information : We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at  Our benefits include:Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyGreat community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job movesTime out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and moreRecognition for great work with global awards and kudos programmesAs an international company the chance to collaborate with teams around the worldThe salary range for this position is $50K-$60K/YR depending on experience.Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job hereRemote Work : NoEmployment Type : Full-time Key Skills HR & Payroll,Instrument,Corporate Sales,Corporate Risk Management,Administrative Services,Database Administration Experience: years Vacancy: 1