Back to Jobs
InsideHigherEd

Associate Director Athletic Digital Marketing - 528145 at InsideHigherEd

InsideHigherEd Tuscaloosa, AL

Job Description

Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)Department/Organization: 600121 - Athletics MarketingNormal Work Schedule: VariesJob Summary: The Associate Director Athletic Digital Marketing assists in the implementation of strategic plans into the daily operation of the athletics marketing department. Develops creative marketing, and social media plans to generate revenue, drive attendance, and increase fan engagement for the Athletic Department. Creates comprehensive digital marketing plans and materials related to advertising and coordination of all events associated with the department.Additional Department Summary: Generates revenue through the creation and administration of digital marketing and social media plans to sell tickets for football, volleyball, men's and women's basketball, baseball, softball, and gymnastics. Increases brand, event, and awareness of pertinent athletics information through marketing related channels. Develops and implements activities related to advertising and coordination of all events associated with the department.Required Minimum Qualifications: Bachelor's degree in business, marketing, management, public relations, sports management, graphic design, or communications and two (2) years of experience within an intercollegiate athletics, professional sports organization and/or other marketing field; OR master's degree in business, marketing, management, public relations, sports management, graphic design, or communications and some experience within intercollegiate athletics, professional sports organization and/or other marketing field.Preferred Qualifications: Experience working within an intercollegiate athletics department and/or professional sports organization in a marketing, tickets sales, development, public relations and/or communications role. Working knowledge and experience with marketing efforts within social media and email outlets.Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.

Resume Suggestions

Highlight relevant experience and skills that match the job requirements to demonstrate your qualifications.

Quantify your achievements with specific metrics and results whenever possible to show impact.

Emphasize your proficiency in relevant technologies and tools mentioned in the job description.

Showcase your communication and collaboration skills through examples of successful projects and teamwork.

Explore More Opportunities