Associate Director, Campaign Operations at Dow Jones & Company

Job Description:About the RoleThe Associate Director position is responsible for executing comprehensive campaign strategies for Dow Jones. You will lead a team in designing and implementing effective website and ecommerce programs across Dow Jones flagship sites to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of marketing automation principles data analysis and customer segmentation. This position resides in the Marketing Operations team within the Marketing Organization. This person plays a critical role in implementing testing initiatives quality control of our onsite promotions as well as generating new business via nurturing relationships.You Will:Manage a team of two to support various business units and stakeholders with ad ops requirementsImplementation and QC of marketing promotions on Dow Jones flagship sites including publishing personalized offers and content on the websiteExecute the end-to-end customer journey identifying opportunities to enhance touchpoints drive engagement and improve conversion ratesManagement of the website campaign execution process from beginning to end including but not limited to: gathering requirements meeting with stakeholders and tech partners communicating and translating technical specifications quality assurance of the campaign and launch of the final campaignUtilize customer data and segmentation techniques to personalize marketing campaigns ensuring relevance and effectivenessDrive continuous A/B testing to enhance acquisition and retention rates refining messaging based on data insightsImplement campaign metadata tagging to track and analyze website traffic and work with data science team to provide data insights via reports/dashboardsManage digital asset library and data dictionaryPerform continuous quality assurance of web placements as well as user acceptance testingWork closely with the offer management team to execute a comprehensive e-commerce strategy ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitorsWork with engineering teams to set standards drive platform improvements and ensure execution excellenceAct as the subject matter expert facilitating knowledge transfer of website capabilities among stakeholdersServe as primary point of contact for web vendors to leverage and enhance website campaign capabilitiesCollaborate with cross-functional teams including marketing product data analytics and engineering to ensure a seamless and consistent customer experience across all touchpointsLead and mentor the team fostering a collaborative work environmentPartner with direct manager and marketing partners to find opportunities for process improvement and increased efficiencyYou Have:Leadership and website experience including strategy user experience design A/B testing user journey development conversion optimization personalization and web analyticsMinimum 10 years experience in marketing operations marketing automation or similar position preferred5 years of experience in website operations management preferredStrong technical proficiency with HTML5 CSS JavaScript and ad tag troubleshootingHands-on experience with digital platforms including ad servers DSPs DMPs and tag management systemsExperience with enterprise software (SaaS) with understanding of technologies in the marketing technology stackAdvanced knowledge of paywall platforms such as Piano ComposerKnowledge of Wordpress preferredKnowledge of the ecommerce spaceExperience in the use of third-party data sources for data mining and audience segmentationStrong leadership and team management experienceProject management skills a must with experience in project management software such as JIRAAttention to detail and proficient quality assurance abilitiesTime management and prioritization skills a mustQuick problem solving skills to address roadblocks and production issuesStrong written and oral communication skills neededExperience in the development and use of business analytics KPIs and dashboardsProven technical analytical and quantitative skillsOur BenefitsComprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Medical Dental and Vision Insurance PlansEducation BenefitsPaid Maternity and Paternity LeaveFamily Care BenefitsCommuter Transit ProgramSubscription DiscountsEmployee Referral ProgramLearn more about all our US benefitsReasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:Dow Jones - MarketingJob Category:Marketing & Product ManagementUnion Status:Non-Union rolePay Range: $135000 - $165000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:Director Key Skills Business,Information Management,Accounting,Corporate Risk Management,Faculty,Jms Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 135000 - 165000