Associate Director, Consumer Digital Marketing US Kidney at Vertex Pharmaceuticals

Job DescriptionGeneral Summary:Associate Director Consumer Digital Marketing will be responsible for developing and executing digital marketing strategies to enhance the engagement and communication with US immunoglobulin A Nephropathy (IgAN) patients as part of the US Povetacicept Marketing team within the US Kidney Business Unit. This role will focus on creating and implementing the consumer omnichannel communication journeys including but not limited to display CRM social and search integration while considering the evolving AI landscape. The Associate Director will also serve as the Consumer Digital lead for CRC ensuring alignment with regulatory and compliance standards.Key Duties and Responsibilities:Develop and execute consumer digital marketing strategies including omnichannel communication journeys to reach and engage consumers effectively and preciselyLead the creation of Consumer digital assets in alignment with strategic focus areas including CRM automated engagement tactics banner ads and website contentImplement and optimize search AI and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalizationCollaborate with cross-functional teams including marketing IT analytics insights and compliance to ensure seamless execution of digital marketing initiativesDefine and oversee digital measurement frameworks build performance dashboards and translate analytics into actionable insights that inform targeting content and next-best-action strategiesStay updated on industry trends and best practices in digital marketing consumer engagement and regulatory compliance infusing learnings as appropriateServe as the CRC Digital lead ensuring all digital marketing activities comply with regulatory and compliance standardsKnowledge and Skills:Strong understanding of digital marketing strategies including content creation omnichannel ecosystem planning and measurement design best practicesExperience with CRM systems real-time engagement (RTE) tools banner ads and website content managementProficiency in search and AI strategies for digital marketingExcellent project management skills with the ability to manage multiple initiatives simultaneouslyStrong analytical skills with the ability to interpret data from digital programs and provide actionable insightsExcellent communication and collaboration skills with the ability to work effectively with cross-functional teamsKnowledge of regulatory and compliance standards in the pharmaceutical industryEducation and Experience:Bachelors degree in Marketing Business or a related field. Advanced degree preferred.Minimum of 7 years of experience in digital marketing with a focus on patient engagement in the pharmaceutical or healthcare industry.Proven track record of developing and executing successful digital marketing strategies and campaigns.Pay Range:$0 - $0Disclosure Statement:The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors including skills competencies experience and other job-related factors permitted by law.At Vertex our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career financial family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter) educational assistance programs including student loan repayment a generous commuting subsidy matching charitable donations 401(k) and so much more.Flex Designation:Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:In this Hybrid-Eligible role you can choose to be designated as:1. Hybrid: work remotely up to two days per week; or select2. On-Site: work five days per week on-site with ad hoc flexibility.Note: The Flex status for this position is subject to Vertexs Policy on Flex @ Vertex Program and may be changed at any time.#LI-HybridCompany InformationVertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager or contact Talent Acquisition at Required Experience:Director Key Skills Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services Employment Type : Full-Time Experience: years Vacancy: 1