Associate Director, CRM Marketing & Operations at Grubhub

Why Work For UsGrubhubpart ofWonderis all about connecting hungry diners with our network of over 375000 merchants nationwide. Innovative technology user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team you become part of a community that works together to innovate solve problems grow work hard and have a ton of fun in the process!About the RoleThe Associate Director of CRM Marketing & Operations will lead a team of marketers responsible for building communication and lifecycle programs to increase retention and engagement of our customers via email push notifications and in-app messaging. You will collaborate cross-functionally (e.g. Analytics Operations Business Owners Brand Creative Data Engineering Product external vendors etc.) to create and execute CRM strategies that drive value across the entire consumer lifecycle from increasing early customer engagement engaging and retaining active customers re-engaging lapsed customers.To support the above in this position you will focus on leading the end to end development execution and launch of marketing plans holistic management of the CRM calendar continuous and data-informed advancement of messaging strategy and performance and process and operational quality management. The ideal candidate will bring a constant business-outcomes orientation with a proven ability to bring programs forward from conception to delivery. This role will require influence and coordination across multiple stakeholder groups at varying levels of the organization. As such exceptional communication is a must. You will also need to be able to establish a well-informed long term agenda drive structured problem solving while also remaining agile and resilient to new opportunities.The Impact You Will MakeLead creation and planning for email push and in-app programs to increase new customer engagement engage and retain active diners and reacquire lapsed customers in partnership with business and analyst stakeholders to drive measurable growthArchitect and manage the CRM calendar to lead development and execution of ad hoc and automated campaigns end-to-end including message and content strategy creative approach and development target audience and segmentation and testing roadmapsOwn development of content calendar and key CRM messaging points for all campaignsHelp set CRM roadmap testing goals and priorities ensuring that campaigns are executed flawlessly and that campaign and infrastructure milestones are met on timeDesign build and optimize complex CRM journeys with personalized messaging triggers and automation to deliver a delightful customer experience that drives engagement and conversionManage daily operations to deliver against business KPIs; define internal team processes and cross-functional operating modelsPartner with cross-functional teams to identify support and deliver ongoing learnings and campaign strategy recommendations to support key initiativesWhat You Bring to the Table8 years of CRM Marketing experience with a proven track record of developing and executing successful retention marketing programs that drive measurable results3 years experience leading and managing a high-performing and high output marketing & operations team and programBachelors degree requiredExperience with ESPs or Marketing Engagement Platforms (e.g. Braze Salesforce Marketing Cloud Iterable Adobe Campaign) and familiarity with automation platforms (e.g. enable dynamic creative optimization personalization)Experience leveraging prior campaign and test performance customer segment insights and other granular data to inform future strategy and roadmapExperience leading and transforming end-to-end CRM campaign planning and managementExperience optimizing operational processes and flows internally and across stakeholders to increase velocity of launches and reduce errorsExperience leading development of creative briefs and managing creative reviewsContent calendar management experienceExperience utilizing A/B testing or AI decisioning capabilities and building iterative learning agendasAbility to understand how CRM impacts overall business goals and KPIsExceptional written and verbal communication presentation organization teamwork and follow-up skillsAbility to manage multiple projects while ensuring all timelines and milestones are metExperience working cross functionally with Brand Creative Analytics Data Engineering Business and Product teamsGot these Even better!Experience in the food delivery spaceComfortable working in Tableau and Google AnalyticsMarketing analytics experienceAs a matter of company policy Grubhub does not sponsor applicants for employment visa status for this role.Base salary: New York: $174000 - $183500 per yearIllinois: $156500 - $165000 per year Wonder uses geographic-specific salary structures which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors such as the candidates skills education training credentials and experience.And Of Course Perks!Flexible PTO. Grubhub employees enjoy a generous amount of time to recharge.Health and Wellness. Excellent medical dental and vision benefits 401k employee network groups and paid parental leave are just a few of our programs to support your overall well-being.Free Meals. Our employees get a weekly Grubhub credit to enjoy.Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund. Employees are also given paid time off each year to support the causes that are important to them.#LI-HybridGrubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability veteran status and other legally protected characteristics. If youre applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process please send an email to and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address. If you are a resident of the State of California and would like a copy of our CA privacy notice please email Required Experience:Director Key Skills Business,Information Management,Accounting,Corporate Risk Management,Faculty,Jms Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 174000 - 183500