Associate Director of Marketing and Communications at Oklahoma State University

CampusOSU-StillwaterContact Name & EmailKara Peters Work ScheduleMonday through Friday 8:00 am-5:00 pm with occasional evenings and weekends.Appointment LengthRegular Continuous/Until Further NoticeHiring Range$75000 - $100000SalarySpecial Instructions to ApplicantsFor full consideration please include a resume cover letter and contact information for three professional references.About this PositionThe Associate Director of Marketing and Communications serves as the lead communications and marketing strategist for the Oklahoma State University College of Veterinary Medicine (CVM) and the OSU Veterinary Medical Teaching Hospital. This position is responsible for developing and executing comprehensive marketing communications and public relations strategies that enhance the reputation of the college promote the veterinary hospitals clinical services engage faculty and staff support student recruitment and retention efforts and advance the colleges land-grant mission of teaching research and service.The associate director will lead a team and manage both external and internal communications for the college and hospital develop strategic marketing campaigns to promote clinical services to pet owners and livestock producers create content that showcases the colleges academic excellence and research impact and serve as the primary media contact for veterinary-related issues. This role requires the ability to translate complex scientific information into relatable content for diverse audiences.Key ResponsibilitiesDevelop and implement comprehensive marketing and communications strategies for both the College of Veterinary Medicine and Veterinary Medical HospitalSupervises marketing and communications staff student workers and coordinates with external vendors and consultants.Create integrated marketing campaigns to promote clinical services for both small animal (companion animal) and large animal (equine food animal) clientsBuild and maintain the college and hospitals brand identity across all platforms and communicationsDevelop client acquisition and retention strategies for veterinary hospital servicesCreate marketing materials and campaigns that reach pet owners livestock producers and referring veterinariansCollaborate with college leadership to identify strategic priorities and translate them into effective communications and marketing initiativesMonitor and analyze marketing metrics client feedback and communication effectiveness to optimize strategiesManage marketing and communications budgets for both the college and hospitalServe as primary media contact and spokesperson for the college and hospitalDevelop and distribute news releases media advisories and story pitches about college achievements research breakthroughs and clinical capabilitiesCultivate relationships with local state and national media outletsCoordinate media interviews with faculty staff and veterinary expertsIn alignment with the OSU Brand Management core team manage crisis communications for both academic and clinical issuesCreate content highlighting the colleges contributions to animal health public health and food safetyDevelop strategic partnerships with industry organizations breed associations and veterinary professional groupsPromote the colleges Extension and outreach activities across OklahomaHospital Marketing and Client Communications (20%)Develop marketing strategies to promote specialty services advanced diagnostics and treatment capabilities likely with access to external marketing/PR agencies and resourcesCreate client-facing materials including brochures website content social media posts and educational resourcesManage hospital reputation through online reviews testimonials and client satisfaction initiativesDevelop referral veterinarian communications and relationship-building programsCreate campaigns highlighting emergency services specialty care and unique hospital capabilitiesCoordinate with clinical staff to develop educational content for pet owners and livestock producersSupport client experience initiatives through strategic communicationsOversee college and hospital websites ensuring current accurate and engaging contentManage social media strategy and content across multiple platformsProduce multimedia content including videos podcasts and digital storytellingCreate internal communications for faculty staff students and stakeholdersDevelop annual reports impact statements and donor communicationsWrite and edit publications newsletters and marketing collateralCoordinate photography and videography to support marketing and communications needsCollaborate with OSU Foundation and the OSU Alumni Association on fundraising and alumni engagement communications and engagement activitiesCreate content showcasing alumni highlights and philanthropic impact and giving opportunitiesAbout the College of Veterinary MedicineThe Oklahoma State University College of Veterinary Medicine is one of the nations leading veterinary colleges training the next generation of veterinarians while advancing animal and human health through cutting-edge research and clinical care. The college operates a comprehensive Veterinary Medical Hospital providing primary and specialty care for companion animals and advanced medical services for horses and food animals. As part of Oklahomas land-grant university the college serves communities throughout the state through Extension programming and continuing education.Required QualificationsBachelorsJournalism communications public relations marketing English or a related field.(degree must be conferred on or before agreed upon start date)Five years post baccalaureate experience with expertise in marketing and communications. Supervisory experience requiredSkills Proficiencies and/or Knowledge:Experience in healthcare marketing and communications animal health industry or agricultural communications is beneficial but not requiredDemonstrated success in lead generation campaign management services sales and social media audience growthExperience with reputation management and online review platformsPreferred QualificationsMastersRequired Experience:Director Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 75000 - 100000