Associate Director, Retention Marketing, WSJ at Dow Jones & Company

Job Description:About the Role:The Associate Director Retention Marketing & Subscriber Cohort Analysis leads and is the go to for subscriber retention analysis insights forecasting and budgeting across Dow Jones B2C brands including WSJ WSJ Barrons and MarketWatch.As Associate Director you will develop a detailed understanding of why subscribers are/are not renewing their subscriptions through daily/weekly/monthly analysis of all subscriber cohorts. With that you will then communicate and integrate these learnings with the rest of the team and the wider teams to develop and optimize the overall retention strategy.This role requires a candidate with experience in subscription strategy and renewals retention and pricing journeys. The Associate Director will be required to forecast retention performance (retention rates churn LTV etc.) across all subscriber cohorts.In addition you will be responsible for building a holistic retention strategy across Dow Jones B2C wealth and investing brands products and services which include Barrons and MarketWatch.Reporting to our Senior Director Retention you will lead subscriber cohort insights/analysis forecasting/budgeting and wealth and investing retention strategy and collaborate cross-functionally with the Acquisition CRM Customer Service Data Science Finance Product and Technology teams. One Manager Retention will report to you.You will work in our midtown Manhattan office 3 days every week.You Will:Report out retention insights through detailed cohort analysis of the full B2C subscriber base in partnership with the data science team to develop new retention strategies as well as optimize existing customer journeys.Develop processes to turn insights and analyses into actionable strategies across pricing communications and customer experience to increase retention and LTV.Partner with the subscriber acquisition team to optimize the full funnel across all cohorts and introductory offers with the goal of driving long-term retention.Lead all retention forecasting in partnership with data science and finance. Drive the business narrative behind retention performance for individual subscriber cohorts and optimize strategies to grow revenue through improved retention.Own the expense budget process for the retention team across all Dow Jones B2C subscriber cohorts.Focus on retainment of wealth and investing subscriptions through a personalized retention journey and strategy.Manage one Retention Manager to execute retention strategies and oversee end-to-end UI/UX experimentations from concept to implementation to distilling resulting data.You Have:The willingness and ability to work in our midtown Manhattan office 3 days every week10 years of experience working in customer/subscriber retention with a focus on building subscriber insights through cohort analysis and turning these into actionable strategiesDemonstrated ability to increase revenue through complex pricing strategiesExperience leading retention forecasting and budgetingExpertise in subscription-based businessesExperience managing a 7-figure P&L budgetExperience with analytics software (e.g. Adobe Analytics Tableau)Outstanding quantitative reasoning skillsExperience managing a direct report(s) preferred but not requiredA bachelors degree in marketing or business administration requiredOur BenefitsComprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Insurance PlansLifestyle programs & Wellness ResourcesEducation BenefitsFamily Care Benefits & Caregiving SupportCommuter Transit ProgramSubscription DiscountsEmployee Referral ProgramLearn more about all our US benefitsReasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:Dow Jones - MarketingJob Category:Marketing & Product ManagementUnion Status:Non-Union rolePay Range: 130000.00 - 160000.00We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:Director Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1