Associate Director, Website, Corporate Assets & Digital Reputation at Oscar Health

Hi were Oscar. Were hiring an Associate Director to join our Marketing team.Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.About the role:The Associate Director Website Corporate Assets & Digital Reputation is a strategic and hands-on digital leader responsible for shaping how the organization shows up online. This role owns the end-to-end strategy governance performance and continuous improvement of the companys corporate website digital brand assets and reputation across all digital channels.This leader partners closely with Brand Communications Product Marketing Compliance and Executive stakeholders to ensure the companys digital presence is consistent modern discoverable accessible and aligned with business goals.You will report into the VP Communications.Work Location: This position is based in our New York City office requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events while your other two office days are flexible to suit your schedule. #LI-HybridPay Transparency: The base pay for this role is: $158400 - $207900 per year. You are also eligible for employee benefits participation in Oscars unlimited vacation program and annual performance bonuses.Responsibilities:Corporate Website Strategy & ManagementServe as the strategic owner of the corporate websites vision architecture user experience content strategy and governance model.Lead roadmap development and prioritization for website enhancements migrations redesigns and new digital experiences.Oversee day-to-day site operations QA accessibility compliance (WCAG) and content lifecycle management.Manage relationships with developers UX/UI designers SEO partners and CMS administrators.Ensure site performance security analytics tagging and technical SEO optimizations are continuously improved.Digital Brand Assets & Corporate Content GovernancePartner with Brand & Creative teams on the creation organization and governance of corporate brand assets including logos templates photography video iconography and messaging systems.Maintain and evolve the corporate brand portal / DAM (digital asset management system) to ensure ease of use version control and compliance.Ensure digital content and assets across departments adhere to brand legal and regulatory standards.Partner with Comms HR PR Marketing business teams to ensure consistent corporate storytelling across channels.Digital Reputation & Online PresenceMonitor measure and improve the companys overall digital reputation across search social ratings/reviews partner platforms and press ecosystems.Develop strategies to enhance discoverability and sentiment across the digital footprint (e.g. Wikipedia accuracy Google Business profiles third-party ratings executive profiles employer-brand presence).Lead executive digital identity management including bios press assets and thought leadership content.Collaborate with PR/Comms teams to ensure rapid response processes for misinformation digital crises or reputation-impacting events.Performance Analytics & OptimizationDefine KPIs across website experience asset usage and digital reputation health; establish dashboards for ongoing insight delivery.Use analytics to uncover opportunities to improve conversion engagement accessibility and search visibility.Present findings recommendations and strategic roadmaps to senior stakeholders and executive leadership.Cross-Functional & Leadership ResponsibilitiesLead cross-functional governance forums to align on website and brand experience priorities.Manage vendors agencies budget and project timelines across all owned digital channels.Provide mentorship and direction to junior team members or dotted-line collaborators.Advocate for digital excellence accessibility and brand integrity across the organization.Requirements:Bachelors Degree or 4 years commensurate experience in digital marketing website management brand/creative operations or digital communications.8 years of experience owning and managing the digital asset systems brand governance programs and strategy and operations of website management5 years managing and executing in CMS platforms (e.g. Contentful WordPress) Google Analytics and SEO tools.2 years A/B or multivariate testing experience (test and target or other vendors)4 years of experience leading and managing a teamBonus points:Experience in healthcare financial services insurance or another highly regulated space.Familiarity with accessibility standards (WCAG 2.x) and privacy/security best practices.Experience collaborating with cross-functional technical teams (IT product engineering).Comfort presenting to senior leadership and distilling complex digital topics into clear business impact.This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.At Oscar being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. Were on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.Pay Transparency: Final offer amounts within the base pay set forth above are determined by factors including your relevant skills education and experience. Full-time employees are eligible for benefits including: medical dental and vision benefits 11 paid holidays paid sick time paid parental leave 401(k) plan participation life and disability insurance and paid wellness time and reimbursements.Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team () to make the need for an accommodation known.California Residents: For information about our collection use and disclosure of applicants personal information as well as applicants rights over their personal information please see our .Required Experience:Director Key Skills Business,Clerical,Abinitio,Arabic Speaking,General Management,Crystal Report Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 158400 - 207900