Associate Marketing Analyst, Growth and Lead Generation at Hearst

DescriptionAssociate Marketing Analyst Growth and Lead Generation ($3035/hr)Hearst Bay Area San Francisco Chronicle SFGATE and affiliated brandsOverviewThe Associate Marketing Analyst Growth and Lead Generation will play a key role in driving Hearst Bay Areas B2B marketing performance through data-driven campaign execution and optimization. This role focuses on identifying targeting and converting potential advertisers and partners through paid and organic marketing channels.The ideal candidate is analytical curious and eager to apply both creative and technical skills to improve campaign efficiency. Theyll work within platforms like HubSpot Salesforce Google Ads LinkedIn Campaign Manager and AI-assisted tools to maximize ROI and improve audience targeting. This is an excellent opportunity for an entry-level marketer ready to grow their expertise in digital acquisition automation and marketing analytics within a leading media organization.Key Responsibilities1. Lead Generation & Campaign OptimizationSupport the execution and optimization of multi-channel lead-generation campaigns across paid search paid social and organic platformsManage campaign setup targeting and performance tracking in HubSpot and related ad platformsLeverage AI-driven insights and automation tools to test creativity improve conversion rates and increase campaign efficiencyCollaborate with sales to refine lead quality and nurture workflows that drive advertiser engagementCreate and maintain always-on lead-nurture sequences and retargeting campaigns to improve conversion ratesManage chatbot function in HubSpot to ensure all inquiries are processed in a timely manner2. Marketing Analytics & ROI TrackingAnalyze campaign performance metrics to identify trends optimize spend and improve ROIAssist in building dashboards and performance reports that visualize lead generation conversion rates and acquisition costsConduct experiments (A/B testing audience segmentation timing etc.) to continuously improve resultsContribute to marketing budget tracking and forecastingEnsure campaign data is accurately captured and synced across HubSpot Salesforce (or other CRMs) and analytics toolsCreate post-campaign reports that document key learnings and best practices3. Paid & Organic Channel ManagementAssist in managing digital ad placements and organic outreach through Google LinkedIn Meta and other platformsOptimize landing pages ad copy and targeting strategies to maximize engagement and lead qualityCollaborate with internal creative teams to ensure campaigns align with brand standardsExplore emerging digital channels (e.g. Reddit Ads TikTok programmatic display) to diversify lead acquisition4. Marketing Operations & CollaborationMaintain campaign calendars timelines and reporting schedulesSupport process improvements in marketing automation including HubSpot workflow optimizationContribute to the adoption and effective use of new AI and analytics toolsPartner with cross-functional teams (sales product marketing design) to align campaigns with business goalsCollaborate with the content marketing team to develop high-performing assets (landing pages emails social posts)Assist with marketing events as needed (not required)Document and share process improvements and tool usage guidesQualifications13 years of experience in marketing digital advertising or growth marketing (internships included)Strong analytical mindset with proficiency in data interpretation and performance trackingFamiliarity with HubSpot Google Analytics Salesforce and ad platforms (Google Ads LinkedIn Meta) is a plusInterest in AI-driven marketing tools and automation technologiesExcellent organizational and communication skills; comfortable working cross-functionallyCuriosity adaptability and enthusiasm for learning in a fast-paced media environmentSuccess MetricsIncreased volume and quality of marketing-generated leadsImproved campaign ROI and cost-per-acquisition (CPA)Demonstrated use of AI or automation tools to enhance campaign performanceTimely delivery of campaigns and accurate performance reportingActive contribution to a culture of testing learning and optimizationApplication Questions Please answer the following in an attached document with your applicationShare an example of a lead generation campaign you have executed.What are some recent trends that have influenced your approach to growth marketingOur BenefitsAt Hearst Newspapers we not only support our employees through personal and professional development but we also believe in promoting each individuals physical financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:Physical Wellbeing: Medical Dental and Vision coverage to keep you and your family healthyInvest for the Future: Competitive retirement plan with matching program in most marketsGenerous Paid Time Off: Recharge with ample time off including holidays and vacationPaid Parental Leave: Support for growing families with paid leave for new parentsMonthly Child & Dependent Care Reimbursement: Financial support for the care of your loved onesEmotional Wellbeing: Be your best self with our mental wellness benefitsLGBTQ & Inclusive Health Services: Inclusive healthcare designed for every individuals unique needsFertility Coverage & Menopause Support: Helping you along every step of your family journeyPet Wellness Reimbursement & Rover Credits: We care about your pets too helping you keep them happy and healthyAnd moreclick here for additional benefits and detailsAbout Hearst Bay AreaHearst Bay Area Northern Californias largest news media and services group is a division of Hearst Newspapers recognized most locally by two of our content brandsSan Francisco Chronicle and SFGATE. Hearst Bay Area connects businesses large and small with their target audience through an advanced suite of multi-touch omnichannel marketing and advertising solutions unmatched by local or national competitors.HNP OverviewWith 2500 employees across the nation Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications including the Austin American-Statesman Houston Chronicle San Antonio Express-News San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron. CT Insider MySA and SFGATE along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.At HNP were investing in new and innovative ways to tell storiesgrowing newsrooms diversifying tools and evolving platformsto support the millions of people who trust us each month to help them make decisions take action and be inspired.Be part of something bigger Your Headline Awaits.#LI-DH1#LI-HybridRequired Experience:IC Key Skills Sales Experience,Door-to-Door Experience,B2B Sales,Time Management,Marketing,Cold Calling,Salesforce,Inside Sales,Telemarketing,Customer relationship management,CRM Software,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 30 - 35