Associate Product Marketing Manager at Google

Associate Product Marketing Manager

As an Associate Product Marketing Manager (APMM), you will be part of the APMM program, Google's global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community. You will be assigned projects within the marketing organization, supporting business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help represent the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features among selected segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, or manage campaigns and programming.

Benefits of the program include: dedicated learning and development opportunities, at least 2 distinct project assignments and extensive opportunities for networking across marketing and within Google. Specific responsibilities depend on your project assignment.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $95000 - $136000 (USD) + 15% bonus target + equity + benefits

Responsibilities:

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key performance indicators.
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
• Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
• Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.