Associate SEO Director at Hearst

DescriptionAbout UsWere a professional services company at the intersection of marketing and technology partnering with ambitious brands to solve complex challenges accelerate growth and drive performance. Our integrated teams combine strategic insight creative execution data fluency and technical expertise.We believe our biggest asset is our combination of different backgrounds cultures and disciplines that come together to form iCrossing community. What we do starts with our people.We are part of the Hearst Corporation the worlds leading media entertainment and content company which gives us access to the most valuable data and insights talent and audiences.Your ImpactAs an Associate Director of SEO you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients digital marketing campaigns. You will be responsible for collaborating with other practices managing high-profile client accounts and developing more junior SEO team members. Your role will involve strategic planning execution and continuous optimization of SEO practices to enhance our clients online visibility and performance. This role requires a deep understanding of SEO best practices analytics and the ability to stay ahead of industry trends. The Associate Director alongside other senior leaders will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements excellent leadership skills and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.What youll doStrategic Planning and Client managementDevelop and implement comprehensive SEO focused strategies that align with clients business goals.Conduct in-depth findability research competitive analysis and market trends to inform strategy.Serve as the primary point of contact for key client accounts ensuring satisfaction and success of engagements focused on SEO.Present SEO strategies reports and results that connect with broader business objectives in a clear and compelling manner.Execution Optimization Reporting and AnalysisOversee the execution of comprehensive SEO programs including technical SEO content optimization link building and adjacent services (ie. content creation CMS enhancements landing pages and digital analytics).Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor analyze and report on campaign performance.Identify opportunities for optimization and growth and implement changes to improve and expand SEO focused engagements.Develop and deliver comprehensive SEO SERP and Discoverability reports including performance metrics insights and actionable recommendations.Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.Leadership Team Management & CollaborationMentor and develop more junior SEO professionals fostering a culture of continuous learning and innovation.Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy Experience Design & Content Solutions Media and Digital Solutions to deliver cohesive and effective digital marketing strategies.Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates the impacts of new technology and industry best practices.New Business & Marketing supportCreate demand for iCrossing services through developing industry POVs and thought leadership papersCraft compelling client case studies to support marketing influenced leadsLead New Business proposal content and oral presentations focused on SEO and related servicesDevelop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.Who you areSkills / Experience7 years experience with SEO for agencies or brandsExperience developing junior SEO practitioners with demonstrated leadership skillsBachelors degree in business marketing computer science information technology or related field strongly preferredExtensive understanding of SEO principles best practices and industry trendsStrong analytical skills; ability to draw conclusions from data and take action accordinglyResults driven with strong business acumenStrong Web analytics experience across key platforms like Google Analytics & Adobe AnalyticsFundamental understanding of technical SEO; experience with HTML CSS JavaScript and web design technologiesExperience in new business process; including prospect discovery sales pitches and roadmap developmentPossess strong storytelling and presentation capabilities.Ability to pivot quickly and work in a rapidly changing environment and adapt as necessaryHighly organized with excellent analytical time management problem-solving and project management abilitiesProven ability to manage multiple projects and clients simultaneously.Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plusExcellent communication skills both written and verbalStrong mathematical analytical and writing skillsAble to work well in a team environment and have a positive attitudeFor New York City the estimated salary range for this position is between $115000and $135000.For Chicago the estimated salary range for this position is between $104000and $122000. The range for this position in other geographies may vary based on market differences.The actual compensation will be determined based on experience and other factors permitted by law.We also offer a competitive benefits package that includes:Medical dental vision life and disability insurance401(k) Retirement PlanFlexible Spending & Health Savings AccountPaid holidays vacation and sick timeParental LeaveEmployee assistance program and other company benefitsRequired Experience:Director Key Skills Program assessment,FDA Regulations,Manufacturing & Controls,Program Evaluation,budget forecast,Research Experience,Operations Management,Research & Development,Strategic Planning,Contract Management,Leadership Experience,negotiation Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 115000 - 135000