B2B Field Marketing Specialist at HollyFrontier

B2B Field Marketing Specialist

It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is currently seeking for an experienced and creative B2B Marketer in Dallas, TX, to enable our sales team to enhance our existing distributor relationships and grow our distributor network. This is a hybrid role which primarily focusses on strategic elements while at the same time is responsible for the implementation of certain tactical elements. This person will be the Brand Sales Team's focal point and main representative with our distributor community with the aim of enhancing our Distributor Value Proposition. This role also encompasses the management and growth of our fleet fuel card program.

Job Duties

• Create and market our Distributor Value Proposition (DVP)
• Implement Salesforce Marketing Cloud and create ABM campaigns to retain and attract new distributors to our network
• Manage our strategy for and participation at industry trade events such as NACS, WPMA and SIGMA and deliver qualified leads for sales
• Manage our fleet card program with our 3rd party WEX
• Develop and implement Co-Op Advertising program
• Create and publish Distributor communications
• Support local and regional promotion and grand opening program development
• Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors

Experience

• A minimum of five years of on-the-job experience specifically related to the job are required.
• Preferred Experience: 7+ years of professional marketing experience
• 5+ years of B2B marketing experience
• Working with agencies to implement ABM campaigns that deliver positive ROI
• Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform
• Managing trade show booth planning, implementation and events
• Working with and growing fleet card or credit card programs
• Working with distributors or franchisees of all sizes to grow each other's businesses

Education Level

• A minimum of a Bachelor's Degree, in marketing or a similar business-related field.
• Preferred Education Level: Experience in petroleum products is preferred.

Required Skills

• Self-starter with drive and ability to achieve planned objectives.
• Strong creative, organizational, analytical and communication skills, both written and verbal.
• Ability to create mutual respect with peers and a positive work environment.
• Advanced ability to perform a variety of assignments as they relate to performing assigned petroleum product marketing, and effectively executing sales opportunities and multi-tasking.
• Working knowledge of Microsoft products.
• Advanced interpersonal skills with the ability to effectively communicate with others, both written and verbal communication, advanced reading and writing skills.

Work Conditions

• Office based with up to 30-40% travel by land and air possible.
• Ability and willingness to relocate.
• Subject to varying road and weather conditions.
• Some evening and weekend work may be required due to tradeshows or marketing events and activations.

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Paid Time-Off
• 401(k) Retirement Plan with match
• Educational Reimbursement
• Parental Bonding Time
• Employee Discounts

Our One HF Sinclair Culture

At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization.

About HF Sinclair Corporation

HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.

Equal Opportunity Employer

HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.