Brand Advocacy Manager, Shopbop at Shopbop

Shopbop is looking for a creative results-oriented and highly strategic Brand Advocacy Manager to join our team. This individual will own the development and execution of public relations campaigns to elevate Shopbops position as the premier online retailer for contemporary fashion. We are seeking a candidate with an established track record who can Think Big about brand visibility Deliver Results through earned media and demonstrate Bias for Action in a fast-paced high-growth environment.Key job responsibilitiesYou will be responsible for driving high-impact media coverage supporting executive communications and protecting our brand reputation globally. - Drive media strategy for designer new arrivals exclusive capsules editorial launches and key seasonal moments- Manage the day-to-day operations including the sample management and press asset library.- Secure high-quality high-impact press coverage across top-tier fashion lifestyle and business publications (print digital broadcast and social media).- Draft and distribute external communications materials including press releases Q&As and briefing documents.- Build and maintain strong authentic relationships with key editors stylists influencers and industry thought leaders.- Partner with the Social Media and Influencer Marketing teams to amplify earned media value and integrate PR messaging into organic content strategies.- Measure and analyze the effectiveness of all PR efforts against established KPIs using data to inform future strategies and demonstrate ROI.- Monitor the competitive landscape and industry news to proactively identify opportunities and potential brand risks.- 4 years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)- Experience building and optimizing multiple simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- Experience in multi-territory campaign management- Experience in digital marketing and content production timelines and processAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.Required Experience:Manager Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1 Yearly Salary Salary: 70900 - 151700