Brand Marketing Manager, Golf at Ralph Lauren

Essential Duties And Responsibilities

Support Brand Marketing Lead, Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:

• Events / Experiential Activations including Golf Sponsorships such as the AJGA, Ryder Cup, RL Ambassadors
• Media & Targeting Planning
• Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs:
• Clearly write strategic creative briefs
• Manage budgets and timelines
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams
• Manage the development and execution of seasonal collateral including:
• Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots
• Support product ownership and approval process with teams to provide shot list feedback
• Evaluate customer segmentation and micro-targeting based on customer insights
• Budget & Project Tracking
• Manage all aspects of the marketing budget and billing process
• Ensure all current and upcoming marketing activities are recorded and updated with final visuals and results
• Develop knowledge of Golf wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices
• Meeting / Presentations
• Lead marketing meetings with cross-functional teams
• Participate in weekly meetings with management to review status of current projects
• Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks
• Partner with Lead, Marketing in creating presentations for senior management and Sales Training as needed
• Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales
• Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategies
• Tour player outfitting and fulfillment
• Partner with Lead, on Tour player management with agents and athlete communication