Brand Marketing Project Manager at Carter's

Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters. How Youll make an impact:Carters Inc. is seeking a Brand Marketing Project Manager to drive operational excellence across our portfolio of brands including Carters OshKosh Bgosh Skip Hop Little Planet and Otter Avenue. This role will serve as the hub between Brand Marketing Creative Growth Marketing Retail and eCommerce teams ensuring campaigns across the portfolio are delivered on time within budget and in alignment with each brands strategy and Carters Inc. standards. The ideal candidate is highly organized process-driven and passionate about enabling powerful storytelling by keeping projects running smoothly from concept to consumer.This role is based in our Atlanta Buckhead office and is on-site 4 days a week.40%: Go to Market & Seasonal Brand Marketing Process LeadershipPartner closely with the GTM leader to manage the upstream to downstream process for Brand Marketing including timeline management of multiple overlapping seasons to help us strategically plan our marketing investment activations and executions. Establish manage and lead overall Brand Marketing seasonal process enabling our integrated marketing and functional teams to develop breakthrough marketing plans ensuring we stay on budget and on time. Drive end-to-end workflow management for seasonal concepts including oversight and process management of integrated brand briefs creative briefs agency briefs and pitchbacks activation and experiential production timelines retail deliverables and digital executions. Manage key marketing initiatives timelines and deliverables for across the portfolio of Brands ensuring alignment and visibility across multiple brands teams and stakeholders.Anticipate risks resolve bottlenecks and manage cross-functional dependencies to keep projects moving forward.30%: Seasonal Stories & Cross-Functional CoordinationWork closely with Brand Marketing leads to operationalize key seasonal initiatives across all Carters Inc. brands ensuring each brands storytelling is executed seamlessly across channels.Act as the point of contact within Brand Marketing driving the process and enabling functions agency partners and cross-functional business partners ensuring clear handoffs and smooth collaboration.Innovate ways of planning across the Marketing organization including development of new tools platforms and documents to use to plan more efficiently and productively. 20%: Budget & Resource ManagementTrack budgets vendor invoices and total spend across the portfolio of brands.Manage resource allocation and workload planning to ensure campaign needs are supported across multiple brand priorities.Provide leadership with visibility into budget status and portfolio campaign investments.Track and budget workload (time spent and resourcing) for internal creative teams to help ensure prioritization of projects and campaigns.10% - Performance & Continuous ImprovementCapture learnings from portfolio-wide campaign execution to refine workflows and improve efficiency.Share best practices across the marketing organization to strengthen operational excellence across the Carters Inc. portfolio.Wed Love to hear from you if: (Requirements section)Must have:Bachelors degree in Marketing Business Communications or related field.35 years of project management experience in marketing creative services or related field.Strong project management skills with proven success managing multiple brands or business units.Excellent organizational and communication skills; ability to manage complex multi-brand deliverables with clarity.Familiarity with project management tools.Passion for operational excellence and supporting consumer-first storytelling across diverse brands.Preferred Skills & Experiences:Experience in consumer products apparel retail or CPG marketing.Background in creative production workflows (photography content development digital retail).Familiarity with omni-channel campaign execution (digital social in-store wholesale).Experience working in matrixed organizations where influence and collaboration are critical.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.Required Experience:IC Key Skills Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics Employment Type : Full-Time Experience: years Vacancy: 1