Campaign Marketing Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS) at TikTok

Campaign Marketing Intern (TikTok Shop - US Operation)

Location: Los Angeles

Employment Type: Intern

Job Code: A58858

Responsibilities:

About the Team: The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are an entrepreneurial team, passionate about shaping the future of shopping. The TikTok Shop US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The team is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Market Research & Insights: Continuously monitor and synthesize U.S. market intelligence, including consumer demographics, shopping behaviors, category trends, and evolving style preferences. Conduct research and data analysis across leading e-commerce platforms, DTC brands, and offline retail channels to identify shifts in consumer demand and emerging market opportunities. Deliver category-level market analyses and actionable insights to support business growth, uncover localized assortment opportunities, and inform merchandising strategies.

Campaign Performance Analysis: Independently conduct post-campaign performance reviews by analyzing key business and marketing metrics against predefined objectives. Translate data findings into actionable recommendations and optimization strategies to improve future campaign planning and execution.

Campaign Execution & Operations: Support the planning and execution of platform-wide mega campaigns (A/S/SS), industry initiatives, and IP-driven projects. Independently manage assigned workstreams in accordance with established SOPs, ensuring timely delivery and high-quality campaign launches through effective cross-functional collaboration.

Process Optimization & SOP Development: Document execution learnings, best practices, and operational insights following campaign completion. Contribute to the continuous refinement of SOPs and operational processes, driving greater scalability, efficiency, and organizational knowledge sharing.

Qualifications:

Minimum Qualifications: Currently pursuing an Bachelor's or Master's degree. Strong analytical skills and commercial acumen, with a solid understanding of key e-commerce metrics such as GMV, conversion rate, UV, and average order value (AOV). Ability to leverage data to identify market dynamics, emerging trends, and growth opportunities. Excellent communication and cross-functional collaboration skills, with the ability to learn quickly, execute effectively, and drive projects independently in a fast-paced environment. Fluent in English as a working language. Strong visual sensibility and marketing intuition, with the ability to critically evaluate creative content, advertising, and brand communications. Available to intern full-time (5 days per week) for a minimum of 4 consecutive months.

Preferred Qualifications: Proven working experience in platform marketing, campaign operations, performance marketing, e-commerce, or related fields is preferred. Proficient in data analysis tools such as Excel and SQL. Experience in independently extracting, cleaning, analyzing, and visualizing data is a strong plus. A strong preference for candidates familiar with the U.S. market. Candidates with backgrounds in Statistics, Data Analytics, Marketing, E-commerce, Business, or related fields are preferred.

Job Information:

For Pay TransparencyCompensation Description (Hourly) - Campus Intern

The hourly rate range for this position in the selected city is $23.75- $23.75. Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

About TikTok:

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us:

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation:

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request