Category Consultant Target Front End at Hershey

Associate Manager Category Management

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a differencelocally and globallyis part of how we do business every day.

This role is centered on maximizing sales and profitability within a designated product category by strategically aligning manufacturer pricing, product selection, placement, and promotions with retailer goals and profit margins. The individual serves as a skilled subject matter expert who independently manages work that spans multiple teams or functions, influencing business outcomes and enhancing customer experience. Responsibilities include analyzing customer and shopper research to guide joint category plans, collaborating with retail partners to create tailored promotional and placement strategies, and conducting business planning sessions to align on category objectives. The role demands practical knowledge and insight to drive transformation, ensure product supply meets demand, and monitor performance against category targets to optimize the overall shopping experience.

Minimum Education & Requirements: 5+ years of relevant experience in Category Management, CPG Sales, or related field. Experience working with large national retailers preferred. Strong analytical, storytelling, and presentation skills with the ability to influence at multiple levels.

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Benefits may vary based on role, location, and eligibility. The Hershey Company is an Equal Opportunity Employer.