Community Manager and Brand Engagement Associate at Cella

Location/Format: Hybrid (Minimum of 3 days per week onsite in the New York, NY office) Duration: 1-year W2 contractCompensation Range: $29 - 34 per hourCella is seeking a dynamic and culturally-attuned Community Manager / Brand Engagement Associate on behalf of a global leader in the beauty and cosmetics industry. This unique opportunity allows you to act as the ultimate trend forecaster and voice for an iconic household brand, turning real-time social media moments into high-impact brand love. If you live and breathe creator culture, love executing premium "surprise and delight" gifting experiences, and want to shape the social conversation on TikTok and Instagram, this role offers an incredible stage to showcase your creative and operational talents.Responsibilities:In a typical day in the life of this role, you will manage day-to-day community outreach, influencer advocacy, and social listening strategies:Social Listening & Trend Translation: Act as the internal trend forecaster by monitoring TikTok, Instagram, and YouTube to identify emerging routines, sounds, and aesthetics before they peak, translating these insights into fast, brand-right engagement strategies.Influencer Advocacy & Gifting Execution: Concept and execute high-touch, share-worthy bespoke gifting campaigns for VIP and macro-influencers. This includes hands-on, in-office curation of themes, packing premium boxes, and coordinating large-scale product seeding programs with PR agencies.Reactive Outreach: Monitor social platforms in real-time to identify viral moments or personal creator milestones (e.g., weddings, graduations) where the brand can authentically participate and surprise creators.Community Management: Foster organic brand love by responding to direct messages and comments across platforms using a witty, helpful, and distinct brand persona. Identify high-quality User Generated Content (UGC) to amplify across brand channels.Operations & Inventory Logistics: Liaise between internal marketing teams and external PR agencies to manage talent lists, handle product ordering, maintain the social gifting closet inventory, and track the budget/ROI of brand engagement efforts.Qualifications:Social Media Literacy: Must be a "social native" with a deep understanding of TikTok, Instagram, YouTube, creator culture, and modern online engagement strategies.Professional Experience: 2-4+ years of experience in community management, social media marketing, PR, or influencer relations, preferably within beauty, fashion, lifestyle, or consumer packaged goods (CPG).Communication & Persona Adaptation: Exceptional creative writing and communication skills, with a proven ability to adopt and maintain a specific, distinct brand voice across public and private digital channels.Operational Agility & Project Management: Strong organizational skills to seamlessly pivot from high-level creative strategy to execution-heavy tasks like managing inventory, packing premium custom mailers, and tracking shipping logistics.Creative Aesthetic: A keen visual eye for what performs well on camera, from the physical presentation of curated gifting boxes to the layout of user-generated content.Onsite Availability: Ability to work onsite in the New York, NY office at least 3 days per week.JOBID: 14 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.