Content Marketing Manager at Invicti Security

Who You Are:Youre a versatile content marketing professional who can strategize create and optimize content that drives business results. You have a natural talent for storytelling combined with a strategic mindset that allows you to see how individual content pieces fit into the bigger marketing picture. You thrive in environments where you can wear multiple hats from content strategist to writer to editor ensuring consistent high-quality output even as the sole content marketing resource.Youre highly organized with exceptional attention to detail allowing you to simultaneously manage content calendars production workflows and performance metrics. You have a deep understanding of B2B technology marketing and can translate complex technical concepts into compelling content that resonates with different buyer personas. Most importantly youre a self-starter who can drive the content marketing function with minimal direction while collaborating effectively across teams.What Youll Be Doing:Create high-quality marketing content - Produce engaging on-brand content including blogs whitepapers case studies email campaigns and social media postsOptimize content for digital success - Implement SEO best practices and optimize content for performance and engagement across all digital platformsPartner across technical teams - Collaborate with technical content writers and product marketing to craft messaging that resonates with both technical and non-technical audiencesManage the content editorial calendar - Ensure a steady stream of relevant timely content aligned with marketing initiatives and business goalsOversee content performance - Track KPIs analyze metrics and refine content strategy based on data-driven insightsMaintain brand consistency - Ensure all content aligns with company messaging brand guidelines and audience needsEstablish thought leadership - Maintain and build upon Invictis reputation as an industry authority through strategic content initiatives and executive thought leadership programsSupport sales enablement - Create content that helps the sales team educate prospects and close deals including battlecards email templates and sales collateralLeverage AI tools effectively - Use generative AI to increase productivity while maintaining quality control and brand standardsOwn and optimize our Oktopost platform to streamline social media management and analyticsBuild our Reddit presence engaging authentically in AppSec subreddits and establishing thought leadershipManage all social media channels with a focus on technical community engagement and organic growthParticipate in relevant online discussions about Application Security representing our brand authenticallyTrack social media metrics and adjust strategies based on engagement data and community feedbackWhat Youll Need:3-5 years of experience in content marketing B2B technology marketing or a related field.Exceptional writing editing and proofreading skills with meticulous attention to detailWorking knowledge of SEO principles and best practicesStrong understanding of digital marketing channels and audience engagement strategiesCybersecurity or SaaS industry experience is a strong plusWho We Are:Invicti is an application security leader protecting over 3500 organizations worldwide through our DAST-first Application Security Platform. Our flagship products Netsparker and Acunetix enable security and development teams to continuously secure web applications through proprietary proof-based scanning and predictive risk scoring.Why Invicti:Your Health & Wellness Matters:Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care vision and dental premium costs. For dependents we contribute 75% of the healthcare and 50% vision/dental premium cost so you can be sure that you and your family are in the best possible health. Coverage is effective on your first day.Employee Assistance Program: Emotional Support Counseling services - 24/7Life Coaching Dependent Care Elder Care Financial & Legal Support Wellness Coaching New Parent Support and moreParental Leave: 16-week paid leave for birthing parent recovery 4-week paid leave for non-birthing/bonding parent401(k) Savings Plan:50% up to 6% company match with 100% annual cliff vestingWe Value Adult/Life Balance:Hybrid Flexible SchedulesDiscretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accruedQuarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal daily activities to refresh and rejuvenateVolunteerTime Off: 5 days of paid time off each year to participate in the volunteer activities of your choiceAt Invicti we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race religion gender age ability sexual orientation or any other aspect that makes you unique. Were all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry. Required Experience:Manager Key Skills Income Tax,General Maintenance,Content Writing,Flash,Application Programming Employment Type : Full-Time Experience: years Vacancy: 1