Content Marketing Specialist (MarCom) at Dart Container

The Content Marketing Specialist is a content subject matter expert and liaison to the organization. This role supports the Content Marketing Manager in guiding content direction to create and distribute helpful resources that make it easy for customers to choose Dart. The person in this role is practiced in digital and traditional marketing channels. Strong writing and editing skills are applied to help build our brand and attract new customers position our products as the preferred choice and deliver results.Day-to-Day Role:Create review and consult on customer-centric content across regions formats channels and stages of the customer journey ensuring alignment with brand voice and business goals through active collaboration and critiqueDevelop and implement content marketing strategies across channels (web email search etc.) that differentiate us from our competitors and make it easy to search find and sell Dart productsTranslate performance insights and industry trends into strategic recommendations to improve marketing and merchandising effectivenessLead strategic marketing projects from planning to delivery aligning teams and timelines to produce impactful assets and toolsCultivate direct relationships with customers to understand their pain points and goals and achieve mutual growthMonitor and reply to customer/product-focused conversations on Darts owned channelsPerform other marketing merchandising or eCommerce projects related duties as assignedCore Skills and Qualifications:The ideal candidate must possess all of the following:Bachelors degree with an emphasis in english journalism marketing or related field of studyGoogle Analytics certification or similar equivalent experienceThree (3) years of experience writing for the web (including SEO content) email social or traditional mediaThree (3) years of experience working in a business environment coordinating social media for business on applicable platforms (e.g. Facebook LinkedIn Twitter YouTube etc.)An equivalent combination of education and experience will be considered.Excellent written and verbal communication skillsExperience writing with a strong brand voice to varied audiencesAbility to edit the work of peersStrong attention to detail and accuracyAbility to utilize business sense and creativity to develop new ideas and solutionsAbility to collaborate with team membersOrganizational skills including prioritizing workload to meet deadlinesAbility to perform duties with minimal supervisionPreferred Skills and Qualifications:GA4 certificationFamiliarity with web content management systems#LI-AD2Overview: Dart makes everyday products that give people the freedom to enjoy the food & drinks they love wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red SOLO cup Dart products have been keeping people on the go and having fun for 65 years. Were a family-owned family-focused company of 12000 employees united by a shared set of values and dedicated to providing exceptional customer service. Headquartered in Mason MI with 30 locations in three countries were proud of our ability to innovate manufacture and lead the way with each new generation of quality products.Benefits: Dart Container full-time employees enjoy great benefits including medical dental vision life insurance 401(k) with company matching contributions paid vacation paid holidays short-term disability tuition assistance product discounts and more.Dart Container is a drug-free workplace. Candidates are subject to a drug test (excluding THC*/marijuana/cannabis) and background check at the time of offer.*THC testing ONLY when such testing is required by law.Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race color religion sex national origin age sexual orientation gender identity disability status protected veteran status or any other characteristic protected by law. you have a disability and need an accommodation to access this website or for the application process you should call Dart atExt 3370 or email us calls can be made by dialing 711 or the relay number for your state.If you experience difficultyapplyingonline you may call Ext 3390 or email us at for assistance.Required Experience:IC Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management Employment Type : Full Time Experience: years Vacancy: 1