Content Writer at The HR Dept LLC

Job DescriptionJob DescriptionJob Title: Content Writer – Roofing & Home Improvement Industry Location: Harrisonburg, VAAbout Valley RoofingValley Roofing & Exteriors has been a trusted leader in residential home improvement services since 2004. We specialize in high-quality roofing systems, skylights, siding, gutters, and we’re also the region’s authorized Better Living sunrooms dealer—bringing beautiful outdoor living spaces to life.Our motto: “We Make It Last A Lifetime”—and that applies to our team, too.We are growing quickly and are now hiring a Content Writer to help us become the #1 trusted roofing expert online and in our local market.Position SummaryAre you a natural storyteller who loves writing content that educates, inspires, and drives real business results?Valley Roofing is seeking a Content Writer to own our inbound marketing and content strategy. Your primary goal: drive qualified traffic, leads, and sales through high-performing web content that answers customer questions and positions Valley Roofing as the authority in roofing, storm restoration, and home exterior services.This role is perfect for someone with a journalist’s mindset—curious, persistent, and obsessed with creating high-value written content that performs.What You’ll Do (Key Responsibilities of the Content Writer)As our Content Writer, you will:Lead and execute a content strategy based on Marcus Sheridan’s They Ask, You Answer—creating content that drives revenue.Publish 3+ high-quality written content pieces per week (blogs, guides, FAQs, comparison articles).Interview internal roofing experts and convert technical knowledge into digestible customer-focused content.Edit and improve writer-submitted content for quality, SEO, and brand voice.Own email marketing (newsletters, automation, sequences, nurture campaigns).Use AI tools (ChatGPT, Claude, Gemini, etc.) to increase content creation efficiency and performance.Collaborate with the sales team to build a content calendar that supports sales goals and reduces buyer friction.Analyze data—using Google Analytics, Search Console, SEMRush, and HubSpot—to drive content decisions.Manage SEO strategy to increase rankings, traffic, and lead generation.Produce premium downloadable content (eBooks, roofing buyer guides, pillar pages, and lead magnets).Distribute and promote content across social media channels.Required Skills & ExperienceWe’re looking for a Content Writer who has:A true passion for writing and storytelling.Impeccable editorial and proofreading skills.Experience applying editorial style guides (AP, Chicago, etc.).Experience with AI content tools and understands AI’s role in content efficiency and targeting.Strong project management skills—able to manage editorial calendars and deadlines.Experience with HubSpot, Google Analytics, Search Console, and SEMRush.Excellent people skills—you enjoy interviewing and learning from subject matter experts.Ability to use data to measure performance and make strategic improvements.A collaborative mindset and ability to give/receive feedback.Preferred but not required:Degree in English, Journalism, Communications, or MarketingBackground in print or broadcast journalismRoofing, construction, or home services industry content experienceWhat We Offer the Content Writer:Competitive pay ($40,000-$60,000 depending on experience)6 Paid HolidaysProfit SharingCompany IRA with 3% MatchHealth InsuranceFlexible SchedulingOngoing Training and Development OpportunitiesWhy You’ll Love Working at Valley RoofingYour content will directly impact leads, sales, and brand authority.We invest in training, tools, AI, and resources to help you succeed.You’ll be part of a small, collaborative team that moves fast and values new ideas.Learn more about us: https://valroofing.com/Powered by ExactHire:188283