Creative Marketing and Brand Specialist at Gunton Corporation

JOB SUMMARY The Creative Marketing and Brand Specialist manages multi-channel marketing efforts leading social media strategy and ensuring brand consistency. They create compelling digital and traditional advertising assets produce customer communications and capture photo and video content. The role collaborates with sales and events teams to develop case studies testimonials and other brand materials. The specialist monitors online engagement and delivers regular performance reports with strategic recommendations. They also support promotional campaigns contribute to traditional marketing efforts and assist with additional marketing needs.GENERAL RESPONSIBILITIES Manage and grow the companys social media presence (Facebook Instagram LinkedIn etc.). Develop design and coordinate advertising creatives (digital ads print direct mail billboards etc.). Produce and send digital newsletters and customer communications. Capture and edit photos and videos of projects events and customer stories. Assist in developing promotional campaigns and marketing materials. Tracks online customer reviews and acts accordingly (respond thank send to segment etc.) Collaborate with the sales and events team for content needs (case studies testimonials etc.) Ensure brand consistency across all channels and creative assets including the Gunton website. Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams. Analyze the long-term needs of the companys social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan. Grow the position by managing traditional marketing campaigns. Perform additional responsibilities assigned by the Marketing Manager.REPORTING RELATIONSHIPReports to Marketing ManagerMINIMUM QUALIFICATIONSBachelors degree in marketing communications or related fieldKnowledge of social media platforms their uses and marketing capabilitiesMust be comfortable working in the office out of our Bedford Heights location.PREFERRED QUALIFICATIONSTraditional marketing experienceAdvertising experienceEvent management experienceGunton Corporation is pleased to be an equal employment employer. Decisions concerning employment transfers and promotions are made upon the basis of the best qualified candidate without regard to color race religion national origin age sex sexual orientation marital status ancestry status as a disabled or Vietnam era veteran or any other characteristic protected by law.#LI-Onsite#LI-KB1Required Experience:IC Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management Employment Type : Full Time Experience: years Vacancy: 1