Customer Marketing Manager at Canary Technologies Corp

About UsCanary Technologies is changing the game for hotels with modern software powered by Canarys hospitality-specific AI platform.Canary is utilized by 20000 hoteliers in 100 countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham Marriott IHG Four Seasons Rosewood and Best Western trust Canary to deliver results. Canary was named a 2024 Deloitte Technology Fast 500 company a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work and is backed by top Silicon Valley investors like Y Combinator F-Prime Brighton Park Capital and Insight Partners. Join us in shaping the future of hospitality!About the Role The Customer Marketing Manager at Canary will be responsible for driving customer expansion (cross-sell) advocacy and retention within our existing customer base. This role is critical for expanding and maximizing Customer Lifetime Value (CLV).You will own the strategy and execution of multi-channel lifecycle campaigns including in-product communications digital channels and email. The role will also have a strong emphasis on creating efficient sales-marketing motions within the Customer Success (CS) Sales Development Representatives (SDR) and Account Executives (AE) teams.This is a pivotal role for a data-driven marketer who excels at creating personalized customer journeys and collaborating across departments.Responsibilities Cross-Sell & Upsell Campaigns:Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades including product launches utilizing user date to inform campaigns.Work closely with Product Marketing and Sales to define value propositions and create campaign assets (emails in-product notifications targeted ads) that drive expansion revenue.Sales Motion & Enablement:Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS SDRs and AEs.Develop playbooks content and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts.In-Product & Multi-Channel Marketing:Own the strategy and execution of in-product communications (e.g. modals banners feature announcements) to drive product adoption and promote marketing campaigns.Manage execution across external channels including email customer events and targeted digital advertising.Customer Advocacy & Retention:Manage programs to capture customer success stories case studies video testimonials and online reviews.Expand and manage loyalty/referral programs to increase retention and advocacy.Customer Lifecycle & Segmentation:Develop and manage comprehensive customer lifecycle marketing programs (onboarding adoption retention advocacy) across multiple channels.Utilize customer data and segmentation to personalize messaging and campaigns ensuring the right message reaches the right user at the right time.QualificationsBachelors degree in Marketing Communications Business English or a related field.5 years of progressive experience in marketing with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment. Hospitality Tech experience is a strong bonus.Proven experience designing and executing cross-sell campaigns with measurable revenue impact.Demonstrated success working with Customer Success Sales (SDRs/AEs) and Product teams to create integrated go-to-market motions.Deep familiarity with multi-channel execution including with marketing tools (e.g. Marketo Salesforce LinkedIn Meta) as well as digital tools.Analytical mindset with a proven ability to measure campaign performance derive insights from customer data (usage retention CLV) and iterate based on results.Excellent copywriting skills with the ability to write clear persuasive customer-facing communications.$115000 - $155000 a yearThe On-Target Earnings Range for this role is $115000 - $155000. This OTE figure includes a competitive base salary and target variable compensation. Compensation is subject to standard withholding and applicable taxes. Actual compensation will be commensurate with the candidates skill level experience and specific work location. This role may also include the opportunity to earn a discretionary bonus and/or equity.We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.Self Improvement Club: We meet each month and share our personal goals for the individual is provided a budget towards any purchases that help us achieve these goals.Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.Travel Reimbursement: Team members are able to visit our offices across New York San Francisco or Dallas when they choose and are provided a travel stipend for doing so. Spend time working with the team in their office and use the rest of your time exploring a new city!Personal Travel Reimbursement:If you stay at a hotel that Canary works with we provide a credit towards your stay.Canary Technologies is an equal opportunity employer. We recruit employ train compensate and promote talent regardless of race religion ethnicity national origin citizenship gender gender identity sexual orientation age veteran status disability genetic information or any other protected characteristic.Required Experience:Manager Key Skills Business Development,Customer Service,Apache,Market Research,Customer Relationship Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1